Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude.
Stop to think, please, who is really more important, your
customers, your chef or your own cost-saving ideas? True, you
have to keep your chef happy but not if he refuses to cook what
the customer wants and you, Mr.
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon.
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist.
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers.
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.Did you know there are more than 1500 talk radio shows in the US?Also, radio is the only medium to show increased usage since the introduction of the Internet.
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven.
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire.
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day's news.
Using the Media - Five Reasons Why
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them.
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INVNT Appoints Director of PR and MarketingPR Newswire (press release)The agency, which is independent once more, brings function in-house. NEW YORK, Sept. 18, 2018 /PRNewswire/ -- INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the ...and more »
Senior AE - Travel & Hospitality PRmediabistro.comCurrently we're seeking a Senior Account Executive for our PR team, which means minimum six years agency or in-house experience…and we'd consider shifting this position (based on your experience) to Account Executive or Account Supervisor for the ...
Mango Melbourne Announce Three New PR & Event HiresB&THenstridge joins Mango as senior account manager from Attention + Influencer (formerly PR Edge) where she worked across a number of high-profile clients, including Cochlear and Telstra, on PR and events. Account Executive Poulson comes home to ...
PR and Strategic Communication program officially launchesOaklandpostonlineTo unveil its new Public Relations and Strategic Communication program, the Department of Communication and Journalism hosted “PR and Strategic Communications in the Digital Age: An Afternoon of Exploration” on Wednesday, Sept. 12. Students, faculty ...
How To Use Psychology To Create PR BuzzForbesPublic relations is both an art and a science. But sometimes, despite your best efforts, campaigns don't always work out like you planned. Instead of losing sleep wondering about your conversion rates, use the power of psychology to understand the ...
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very
nature is firmly rooted in the principle that people act on their
own perception of the facts.
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity.
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week.
How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication.
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The Media Interviews You!
By Thomas Murrell MBA CSP, International Business Speaker
You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't just stop once you have been interviewed.
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect
a certain level of professionalism, from the first
telephone call to the final delivery.Your business can be on the Really Big 500 list,
employ only a handful of people, or be a business
of one but what is said by that business to other
business customers will reflect the personality
of that business.
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays.
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah.
Why PR Can be Effective Medicine
When properly applied by business, non-profit and
association managers, public relations "medicine"
does something positive about the behaviors of those
important external audiences of theirs that MOST
affect their operations.It's easy-to-swallow "medicine" when it leads managers
to persuade those key outside folks to their way of
thinking, then move them to take actions that allow the
manager's department, division or subsidiary to succeed.
Making Great Announcements
When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know.
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the
tacticians handle the special events, brochures and press
releases from now on.You have better things to do.
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves.