PR Information


PR Information

P.R. Strategies for Professional Service Providers


Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledgeLow-Cost, No Cost PR strategies you can use immediately:* Speaking engagements* Guest columns* Radio Expert* Volunteering on charity committees; member of a charity board; pro-bono work for a charity* Award submission* Web Site* Special Events* Newsletter (e-mail)* PublicityHow to decide which PR strategies are best for you:* What do you feel comfortable with? I have an attorney client who doesn't feel comfortable doing speaking engagements or radio shows, but likes to write.

Television Reporters - Questions to Ask Before Agreeing to an Interview


Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.

So, How Do I Answer That?


How you answer questions depends on many factors. Example what type of situation is it.

Making Your Own News


Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story - and that can be the hard part.

The Press Release Method to Get Great Publicity


If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.

Getting Traffic Through Publicity


If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.

Advertising and Community Relations -- Get the Best of Both Worlds


Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks.

Speaking to the Press


If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.If you've never spoken to the press before - it can be an intimidating task.

Promoting Your Website Through a Press Release


Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.

How to Stay Composed During Contentious TV Interviews


NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps.

Media Relations: When Google Got Googled


Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.

Ten Media Crisis Tips


No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization.

Transparency in Online Transactions


In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.

How to Get a Story About You or Your Business in USA Today


I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1.

Media Relations - Ten Essential Tips to Use The Media to Market Your Business


In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.

More Articles from PR Information:
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How Social Media Is Changing The Face Of PR  Forbes

Your social media account is a crucial part of your strategy if you want to generate buzz.


Boutique benefits, regional idiosyncrasies and the battle for buy-in  PRWeek

The Middle East market can be a congested space for PR but small agencies can compete with global heavyweights when it comes to landing new business, ...


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A forecast of the Middle Eastern PR market has revealed optimistic industry growth and an expectation of increased profit margins in 2019, but agency heads ...


Former Malaysian PM’s PR Rep Charged In 1MDB Case  pymnts.com

The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.


Has "PR" become a dirty word?  Bizcommunity.com

Many people who work in public relations - or PR - don't like to use that term; instead, they claim to work in corporate communications.


Zion Williamson suffers knee injury after Nike shoe blows out  Quartz

Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...


Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise'  The Age

Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...


Puerto Rico Open, Round 2: Leaderboard, tee times, TV times  PGA TOUR

Round 2 tees off today in Puerto Rico where Andres Romero is leading after Thursday's first round. Here's everything you need to know for Friday's action.


5 Secrets For Doing Your Own PR  Forbes

With more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...


Buhari felicitates with PR specialist, Kabir Dangogo at 70  Daily Trust

President Muhammadu Buhari has felicitated with veteran journalism practitioner and trainer, Malam Kabir Dangogo on the occasion of his...


The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes Report

Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?


Don Lemon Has Some Advice For Jussie Smollett's 'Poorly' Managed PR Team  Blavity

Don Lemon believes the recently arrested Jussie Smollett has already lost the case that matters, and he's challenging the Empire star to adjust his gameplan.


Deadline for Excellence in PR awards looms  Ireland's Marketing & Media Monthly Magazine

Anyone interested in entering campaigns for this year's awards for excellence in PR, public affairs and communications organised by the Public Relations ...


R+K recognized for ad, PR, and digital excellence  ReelChicago

Chicago integrated shop honored with several first place and merit awards from the National Agri-Marketing Association. Rhea + Kaiser (R+K) has earned ...


Steady Romero leads in Puerto Rico  PGA TOUR

RIO GRANDE, Puerto Rico – On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...


Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico  NPR

An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall — often ...


16 Tips to Succeed With Organic PR Outreach  Entrepreneur

Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...


PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin News

KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...


Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge  PRWeek

In Flack this week: PR pros react with irreverence to new comedy drama set in celebrity PR - and which star of the show is closely linked to a well-known industry ...


PR Internship  Pedestrian TV

Agent99 PR is looking for its next Intern, someone with a passion for PR and a genuine interest in making a professional contribution. We can assist with ...


Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview  The A.V. Club

The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...


Facebook cuts down agency roster, puts survivors on notice about policies  PRWeek

Facebook cuts down agency roster, puts survivors on notice about policies. From PR Week.


"The website looks like a GCSE project": PR pros take on launch of The Independent Group  PRWeek

PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.


Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated  Collider.com

Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.


VIDEO: PR officer collapses and dies right after press briefing - Entertainment News  SDE Entertainment News

She was rushed to a nearby hospital where the doctors pronounce her dead.


Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers  PRNewswire

STAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...


Local Banking Industry Denounces P.R.'s Inclusion in Laundering Blacklist  Caribbean Business

Editor's note: The following originally appeared in the Feb. 21 -27, 2019, issue of Caribbean Business. For Alberto Bacó Bagué, the former director of the ...


Pr. George’s firefighter rescues man from burning car — twice  Washington Post

Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...


Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving  Recode

Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...


"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeek

PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.


Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science Magazine

How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...


Breakfast Briefing: Nike's Zion-sized problem  PRWeek

New this morning: U.K.-based firm Lansons has bought a majority stake in Intermarket, a New York strategic communications consultancy, in its first expansion ...


Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill  The Hill

Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...


PCOO officials' Europe trip a 'desperate PR stunt' — rights group  Philippine Star

A local rights group on Tuesday criticized the government's move to send Presidential Communications officials to Europe to clarify issues in the Philippines, ...


Newton, Maize schools team up for Puerto Rico  Pratt Tribune

There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...


Bondholders seek to take over Puerto Rico pension system  Bond Buyer

About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.


Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms  PRWeek

Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...


Leaky child-tracking smartwatch maker hits back at bad PR  The Register

Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...


PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC  PR Web

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Image problem: why do fictional publicists get such a bad rap?  The Guardian

In the new series Flack, Anna Paquin's cynical schemer joins a long line of PRs who are painted as damaged, corrupt liars.


Navy captain who moonlighted as Fat Leonard's PR man is going to prison  NavyTimes.com

Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.


China's 'ham-handed' PR moves hurt its global image  Nikkei Asian Review

TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...


Puerto Rico Open, Round 1: Leaderboard, tee times, TV times  PGA TOUR

The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...


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Puerto Rico Open returns as island stands strong once again  Golf Channel

The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.


Israelis may be about to choose a PR nightmare to represent them at Eurovision  Haaretz

Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...


Behind the PR Machine That Helped Change the Nick Sandmann Narrative  TownandCountrymag.com

We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...


Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIME

To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...


Zuckerberg Stumbles Headfirst into Apple’s P.R. Buzz Saw  Vanity Fair

Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...


Highlights: Romero (66) leads Puerto Rico Open  Golf Channel

Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.


How Facebook Trains Content Moderators to Put Out ‘PR Fires’ During Elections  Motherboard

Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...


Arizona's charter school board spends $4K a month on crisis PR expert  AZCentral

Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.


PR firm suspends contract with former B.C. premier amid groping accusation  CTV News

A global communications marketing firm says it is suspending its contract with former British Columbia premier Gordon Campbell in light of an allegation in a ...


4 often-overlooked platforms for social media marketing - PR Daily  PR Daily

By Arik Hanson Feb. 22, 2019. SHARE. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” ...


PRSI holds 'Public Relations Talk'  Daily Pioneer

Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...


The public relations war over freshwater has re-started  Stuff.co.nz

OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...


Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt  FAIR

Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.


Power Rankings: Puerto Rico Open  PGA TOUR

It's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...


Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media News

The Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...


PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin News

Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...


PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store  Bitcoin News

Your security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...


Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  Fortune

Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...


Puerto Rico to take "legal action" if Trump diverts disaster aid  CBS News

The president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.


Visiting Puerto Rico, and Finding the Up Beat  The New York Times

On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.


Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender  PRNewswire

MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...


Florida-based cruise ship that crashed in Puerto Rico returns wi  NBC2 News

Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.


David Hearn in the hunt at Puerto Rico Open  CBC.ca

David Hearn, of Brantford, Ont. carded a four-under 68 in the first round of the Puerto Rico Open.


The Lawfare Podcast: Marie Harf and Bill Harlow on CIA Public Relations  Lawfare

The Central Intelligence Agency, by its very nature, is a secretive organization, yet it has a robust public affairs and media relations operation. How does the ...


PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin News

aXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...


'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question  Washington Examiner

SAN JUAN, P.R. — Sen. Elizabeth Warren, running for the White House in 2020, sought to boost her standing with a major bloc of Hispanic voters in a trip to ...


PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin News

Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...


Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill  The Hill

Puerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump Donald John TrumpJustice Department preparing for Mueller ...


A cruise ship was filmed crashing into a pier in Puerto Rico  Business Insider

On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...


Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look  Forbes

When we talk about tourism, we are in a position where Puerto Rico is open for business.”--José Torres, general manager, St. Regis Bahia Beach Resort.


Hedge Funds Bask in Puerto Rico Bond Deal  The Wall Street Journal

A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.


Puerto Rico's government, independent agency clash  NBCNews.com

The agency in Puerto Rico that was created to collect independent and impartial data and provide it to the government is in a battle with the government after ...


Housing is key to Puerto Rico's recovery. Will 2019 see promised funding, solutions?  NBCNews.com

In post-Hurricane Maria Puerto Rico, informal housing, vacant units and federal funding issues need to be addressed for the island to recover effectively in 2019.


Puerto Rico, LNG, and the Jones Act  Cato Institute

The Jones Act makes it impossible to export U.S.-produced LNG to Puerto Rico, and politicians in Washington are determined to keep it that way.


Cruise ship crashes into pier in Puerto Rico  Sky News

Norwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.


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