PR Information


PR Information

P.R. Strategies for Professional Service Providers


Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledgeLow-Cost, No Cost PR strategies you can use immediately:* Speaking engagements* Guest columns* Radio Expert* Volunteering on charity committees; member of a charity board; pro-bono work for a charity* Award submission* Web Site* Special Events* Newsletter (e-mail)* PublicityHow to decide which PR strategies are best for you:* What do you feel comfortable with? I have an attorney client who doesn't feel comfortable doing speaking engagements or radio shows, but likes to write.

Television Reporters - Questions to Ask Before Agreeing to an Interview


Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.

So, How Do I Answer That?


How you answer questions depends on many factors. Example what type of situation is it.

Making Your Own News


Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story - and that can be the hard part.

The Press Release Method to Get Great Publicity


If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.

Getting Traffic Through Publicity


If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.

Advertising and Community Relations -- Get the Best of Both Worlds


Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks.

Speaking to the Press


If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.If you've never spoken to the press before - it can be an intimidating task.

Promoting Your Website Through a Press Release


Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.

How to Stay Composed During Contentious TV Interviews


NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps.

Media Relations: When Google Got Googled


Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.

Ten Media Crisis Tips


No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization.

Transparency in Online Transactions


In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.

How to Get a Story About You or Your Business in USA Today


I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1.

Media Relations - Ten Essential Tips to Use The Media to Market Your Business


In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.

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Ars Technica

EPA boots reporters from meeting on chemicals called a PR disaster
Ars Technica
Scott Pruitt's tenure as head of the US' Environmental Protection Agency has often been bogged down in scandals involving questionable spending and the unjustifiable rollback of regulations. But the latest controversy is one the agency's own making.

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The Boston Globe

PR campaign starts for all-female 'Ocean's 8' spinoff
The Boston Globe
The hype machine is getting geared up in advance of the June 8 release of “Ocean's 8,” the spinoff of director Steven Soderbergh's “Ocean's” trilogy starring Cambridge native Mindy Kaling and a crew of female stars, including Sarah Paulson, Awkwafina, ...

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O'Dwyer's PR News

PR Pros on Startup Growth Impact, Community Trends
O'Dwyer's PR News
As we reflect on the first quarter of 2018, some interesting trends have started to evolve in the VC and startup communities. I took some time with my colleagues to dig into what markets are trending and how PR pros can better establish relationships ...



The Conversation AU

Israel is prioritising PR over peace-building in the Middle East
The Conversation AU
The opening of the US embassy in Jerusalem last week represented a major PR coup for Israel, a move the country had sought for decades. It also came hot on the heels of another celebrated Israeli PR victory – the win by Israeli singer Netta Barzilai in ...
Barbara Kay: Hamas will always win the PR war, even as Israel wins the military victoriesNational Post
When Good PR Means Dead JewsJewish Journal

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PR Newswire (press release)

Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily's Ace Awards
PR Newswire (press release)
SCOTTSDALE, Ariz., May 22, 2018 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the ...



Forbes

PR Pros Team Up To Help Brands Overcome Marijuana Marketing Challenges
Forbes
More than 60 percent of Americans support marijuana legalization – a figure that has nearly doubled since 2000. Nine states and Washington D.C. allow recreational use, and 30 states have comprehensive medical marijuana programs. You'd think with this ...



PR News - For Smart Communicators (blog)

Communicating PR to the C-Suite: Two Approaches With Several Common Aspects
PR News - For Smart Communicators (blog)
Communicating PR to the C-Suite: Two Approaches With Several Common Aspects. avatar. 05/22/2018. By Seth Arenstein. shutterstock_589071674. It's arguably the communicator's main stage: providing messages and data to the CEO and the C-suite.



nwitimes.com

'We are losing the PR war on marijuana.' Northern Indiana county sheriffs discuss the prospect of legalized pot in ...
nwitimes.com
"We are losing the PR war on marijuana," said state Rep. Jack Jordan, R-Bremen. St. Joseph County Sheriff Michael Grzegorek warned that opiates were originally billed as safe and have now become one of the top concerns facing by law enforcement ...



Rivlin: 'Israel faces military, political, PR complicated campaign'
Ynetnews
"Israel faces a military, political and PR complicated campaign. We face a worrisome reality on our northern border where we are fighting against Iran's attempts to entrench its forces while confronting Hamas's cynical attempts to use demonstrators and ...



New Fantasy Football Game Platform 'Protoblock' Drafts as its PR Quarterback TransMedia Group, which will be First ...
PR Newswire (press release)
TransMedia, which represents other innovative applications of blockchain, such as TimiCoin's facilitating storing and accessing medical records, said it will be among the first PR firms to accept Protoblock's (www.protoblock.com) cryptocurrency called ...


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