PR Information


PR Information

The Art Of Persuasive Pitching


Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story.

Forget The Story Youre Promoting - Heres What Journalists Really Want From PR People


Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle.

Writing A Press Release


News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business.

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain


PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.

10 Secrets to Get Your Press Release Noticed


It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.

Oprah! How to Appear on The Oprah Winfrey Show


Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success.

Publicity Tips from the Pros


If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news.

How to Write Press Releases That Work And Get Free Publicity


One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility.

Getting Free Publicity with Radio Interviews


Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week.

E-Mail Media Releases


E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.

Top Ten Tips for Writing your Best Press Release Ever


Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news.

The Key to Great PR


The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn't get an army of journalists on the phone the very next day.

Public Relations - Defining Your Organization from the Inside Out


What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees.

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You


A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them - their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.

Ill Alert The Media


There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.

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MIT Technology Review

Facebook is being accused of hiring a PR firm to smear its opponents
MIT Technology Review
Facebook hired a PR firm to deflect attention from its own failings, according to an investigation by The New York Times. The background: The Cambridge Analytica data debacle, the tsunami of fake news from Russian trolls, and the use of its platform to ...
Facebook hired PR company to write fake newsFudzilla
Facebook Cuts Ties With Washington Firm That Sought to Discredit Social Network's CriticsNew York Times
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
Wall Street Journal -Facebook Newsroom
all 94 news articles »


Forbes

How To Reframe The Perception Between PR And Ego
Forbes
I was asked a question recently from a dear friend of mine who is a Buddhist nun. I met her at a conference here in Hungary and I told her then that I think her message and what she's doing is really great. I believe more people should know about her.



CNN

Facebook fires PR firm that was digging up dirt on competitors
CNN
New York (CNN) Facebook has fired a conservative public relations firm that was, among other work, digging up dirt on its competitors. The move came after The New York Times reported Wednesday that the Washington DC-based Definers Public Affairs firm ...
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, GoogleCNBC
Facebook accused of dark PR tacticsBBC News
Facebook's PR blitz linked an anti-Facebook group to George SorosFast Company
Ars Technica -Fox News -New York Times -New York Times
all 186 news articles »


Wired.co.uk

Thursday briefing: Facebook reportedly hired a PR firm to spread conspiracy theories against opponents
Wired.co.uk
A report by The New York Times details Facebook's hiring of a political PR firm to link critics to financier George Soros – the subject of numerous popular antisemitic conspiracy theories among the online right (The Guardian). Soros, who donates to ...

and more »


New York Times

A Fugitive Financier's Charm Offensive Has PR Firms Proceeding With Caution
New York Times
The owner of one public relations firm hired by Mr. Low's legal team, James Haggerty, said in one filing that he believed all of his work fell within the litigation exemption to FARA. But Mr. Haggerty, who is also a lawyer, wrote that he registered ...



Variety

Facebook's Crisis PR Firm Pushed Soros Conspiracy to Discredit Critics (Report)
Variety
A consulting firm hired by Facebook to deal with the fallout over Russian propaganda on its platform resorted to linking critics of the social media giant to George Soros, the New York Times reported Wednesday as part of a massive expose on Facebook's ...
Facebook cut ties with Definers, the PR firm that reportedly helped it blame George Soros for the anti-Facebook ...Business Insider

all 101 news articles »


Marketing Interactive

PR Awards Southeast Asia 2019 returns
Marketing Interactive
Marketing returns with the sixth edition of the PR Awards to celebrate the most outstanding public relations campaigns and strategies from around the region, and promote excellence in PR and communications across South Asia, Southeast Asia and ANZ ...



MuMbrella

Matt Peverell joins Adhesive PR as head of B2B and corporate communications
MuMbrella
Adhesive PR has appointed Matt Peverell as its head of B2B and corporate communications. Peverell was previously working client side as a PR specialist for Cisco. Prior to his stint at Cisco, Peverell was a communications officer at Reed Exhibitions.



Baltimore Business Journal

Former Maroon PR business development head starts own agency
Baltimore Business Journal
Longtime Maroon PR employee Chris Daley has departed to start his own public relations agency. Daley, 39, had worked for Maroon since the firm started in 2006. He also knew he wanted to start his own agency one day, so he decided to pursue the ...



Women in PR Ghana welcomes affiliation with Global Women in Public Relations
BusinessGhana
Women in Public Relations Ghana, an Accra-based professional network for women in Public Relations and Communications is excited to announce its affiliation with London based global women networking group - Global Women in Public Relations.


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