PR Information


PR Information

Get Write To It


The toughest thing about writing a news release is getting started. But writing doesn't have to be hard.

Publicity: The Best Things In Life Are... FREEE!


One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.

Media Relations: Making Your Story More Newsworthy


During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening news.

Media Relations: Ending the Press Release Crutch


When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job.

Media Relations: How We Landed on the Wall Street Journals Front Page


Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media.

Media Training: Three Reasons to (Almost) Always Stay On-The-Record


The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them.

Rise of the Creative Class


The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended.

How to Master Communication Even if you failed High School Grammar


Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts


It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar.

10 Secrets to Free Publicity


Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.

Anchor Your Relationships


I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc.

How To Create A News Angle


Think of a triangle. On the left, imagine the story you want to tell.

Passion with Purpose - The Winning Combination


The power of PassionPassion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless.

Media Training: Stop Talking, Already!


THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter's day in November 1863, he delivered one of the impassioned speeches that made him famous.

Media Relations: How to Get Your Letter to the Editor Published


You may remember Forrest Gump's Vietnam pal - the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue.

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Mashable

Ugh, Elon Musk attacks British diver who called his submarine 'just a PR stunt'
Mashable
After Vern Unsworth, a British diver who helped rescue the trapped Thai soccer team, called Elon Musk's attempt at a submarine rescue "just a PR stunt" that had 'absolutely no chance of working," Musk has chosen to be angry online. Surprise! In a ...

and more »


Dash Force News (blog)

Do Dash Treasury-Funded Projects Have an Inherent PR Problem?
Dash Force News (blog)
Traditionally, business have to do PR just to get profitable in the first place. Especially in emerging sectors, press is a means of attracting and signalling to possible investors. Gets projects into the front of mind of journalists.$DASH funding ...



Thrillist

Elon Musk's Thai Cave Submarine Called 'PR Stunt' by Rescue Diver
Thrillist
Elon Musk's highly-publicized plan to aid in the rescue of 13 people trapped in a Thai cave for two weeks has been vilified as a "PR stunt" that "had absolutely no chance of working." The billionaire industrialist behind Tesla Motors and SpaceX sent a ...
Elon Musk's submarine offer 'a PR stunt' - Thai cave diverNewshub
Elon Musk's kid-submarine was 'a PR stunt,' Thailand cave rescue diver saysMashable
Elon Musk's Thai cave rescue minisub a PR stunt, British diver saysThe Australian
Asian Correspondent -Thai PBS English News -NEWS.com.au
all 345 news articles »


Finance Magnates

Industry PR Specialist Angus Campbell to Head New Advisory Firm Nominis
Finance Magnates
PR veteran Angus Campbell is the director of a new firm called Nominis Advisory, according to information made public on his Linkedin profile. Nominis Advisory is a public relations and communications company for private and publicly listed companies, ...



CleanTechnica

Communications and PR from Experts at Antenna Group: Webinar Recap
CleanTechnica
Jake Rosmaryn and Josh Garrett sat down to discuss their company's focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, ...



Forbes Middle East

How To Use Advertising And PR For 'Sophisticated' Client Acquisitions
Forbes Middle East
When asked about new acquisition methods, most successful business executives will always have grand stories on how they worked on getting on board a difficult client. But nobody in the industry will ever tell you honestly how client acquisitions ...



CNBC

Papa John's PR firm cuts ties after pizza chain founder used N-word
CNBC
Olson Engage, the public relations agency that was hired by Papa John's in February, cut ties with the pizza chain after racially charged comments made by the company's founder were made public Wednesday. The PR agency was hired earlier this year to ...
Papa John's PR firm resigns after racial-slur debacle, but Initiative stays putAdAge.com
Papa John's PR Firm Olson Engage Resigns After Founder Admits Racial SlurThe Holmes Report
Papa John's founder resigns, leaving behind legacy of PR dumpster fires [UPDATED]The Takeout
Inverse -PRWeek -ThinkProgress -Forbes
all 983 news articles »


Tallahassee.com

Academy Sports fumbles PR opportunity by firing heroic manager | Opinion
Tallahassee.com
Academy Sports is a great and proud brand – but it managed to take a golden opportunity for positive public relations in Tallahassee and turn it into a tarnished national PR disaster. According to news accounts, local store manager Dean Crouch tackled ...
Academy Sports manager fired after tackling gun theft suspectTallahassee.com

all 70 news articles »


Forbes

How To Use PR To Repair Your Brand's Reputation Following A Crisis
Forbes
Anyone who says “no press is bad press” has never been on the receiving end of bad publicity. And when it comes to bad press, it hasn't been the best few months for Uber or Southwest Airlines. For those who have been living under a rock, here's a recap.



Independent.ie

Twitter and Facebook's accounts purge is as much about PR as fighting the fakes
Independent.ie
But what looks like a major purge is more like a PR onslaught, as Twitter and Facebook try to outdo each other at showing they care about the health of the social network conversation. Top Twitter lawyer Vijaya Gadde had alerted users before the purge ...

and more »

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