Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice.
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the best corn flakes.
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defrosting time from hours to minutes and other devices that have certainly come to pass.
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.
Do You Have Issues?
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
Slow Day? Create News
Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.
PR - More Than News Releases
Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic.
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If
you believe in the law of reciprocity, and if your business
is the least bit successful you must; you know that giving
back is not only the right thing to do, but it's very smart
business as well. Let's look at some of the benefits and
mechanics of Christmas and holiday gift-giving.
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging.
How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most.
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