PR Information


PR Information

Business Growth for Financial Planners in Five Easy Steps


Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.

Publicity for Financial Planners--Eight Tips For Success


Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals.

Publicity: A Financial Planners Best Marketing Friend


There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice.

Public Relations Primer, Part I: Packaging Your Story for the Media


Imagine you're in the breakfast cereal business. You make the best corn flakes.

Public Relations Primer, Part II: Five Dos


1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.

Public Relations Primer Part III: 10 Donts


There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.

Public Relations: Understanding Educated Gambling


As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defrosting time from hours to minutes and other devices that have certainly come to pass.

Whats Your Op-Ed?


Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.

Do You Have Issues?


Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.

Slow Day? Create News


Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.

PR - More Than News Releases


Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic.

Business Gifts for Your Clients and Employees


Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and holiday gift-giving.

Internet Etiquette for Business Success


You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active


The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging.

How Real PR Works


For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most.

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Mashable

Ugh, Elon Musk attacks British diver who called his submarine 'just a PR stunt'
Mashable
After Vern Unsworth, a British diver who helped rescue the trapped Thai soccer team, called Elon Musk's attempt at a submarine rescue "just a PR stunt" that had 'absolutely no chance of working," Musk has chosen to be angry online. Surprise! In a ...

and more »


Dash Force News (blog)

Do Dash Treasury-Funded Projects Have an Inherent PR Problem?
Dash Force News (blog)
Traditionally, business have to do PR just to get profitable in the first place. Especially in emerging sectors, press is a means of attracting and signalling to possible investors. Gets projects into the front of mind of journalists.$DASH funding ...



Thrillist

Elon Musk's Thai Cave Submarine Called 'PR Stunt' by Rescue Diver
Thrillist
Elon Musk's highly-publicized plan to aid in the rescue of 13 people trapped in a Thai cave for two weeks has been vilified as a "PR stunt" that "had absolutely no chance of working." The billionaire industrialist behind Tesla Motors and SpaceX sent a ...
Elon Musk's submarine offer 'a PR stunt' - Thai cave diverNewshub
Elon Musk's kid-submarine was 'a PR stunt,' Thailand cave rescue diver saysMashable
Elon Musk's Thai cave rescue minisub a PR stunt, British diver saysThe Australian
Asian Correspondent -Thai PBS English News -NEWS.com.au
all 345 news articles »


Finance Magnates

Industry PR Specialist Angus Campbell to Head New Advisory Firm Nominis
Finance Magnates
PR veteran Angus Campbell is the director of a new firm called Nominis Advisory, according to information made public on his Linkedin profile. Nominis Advisory is a public relations and communications company for private and publicly listed companies, ...



CleanTechnica

Communications and PR from Experts at Antenna Group: Webinar Recap
CleanTechnica
Jake Rosmaryn and Josh Garrett sat down to discuss their company's focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, ...



Forbes Middle East

How To Use Advertising And PR For 'Sophisticated' Client Acquisitions
Forbes Middle East
When asked about new acquisition methods, most successful business executives will always have grand stories on how they worked on getting on board a difficult client. But nobody in the industry will ever tell you honestly how client acquisitions ...



CNBC

Papa John's PR firm cuts ties after pizza chain founder used N-word
CNBC
Olson Engage, the public relations agency that was hired by Papa John's in February, cut ties with the pizza chain after racially charged comments made by the company's founder were made public Wednesday. The PR agency was hired earlier this year to ...
Papa John's PR firm resigns after racial-slur debacle, but Initiative stays putAdAge.com
Papa John's PR Firm Olson Engage Resigns After Founder Admits Racial SlurThe Holmes Report
Papa John's founder resigns, leaving behind legacy of PR dumpster fires [UPDATED]The Takeout
Inverse -PRWeek -ThinkProgress -Forbes
all 983 news articles »


Tallahassee.com

Academy Sports fumbles PR opportunity by firing heroic manager | Opinion
Tallahassee.com
Academy Sports is a great and proud brand – but it managed to take a golden opportunity for positive public relations in Tallahassee and turn it into a tarnished national PR disaster. According to news accounts, local store manager Dean Crouch tackled ...
Academy Sports manager fired after tackling gun theft suspectTallahassee.com

all 70 news articles »


Forbes

How To Use PR To Repair Your Brand's Reputation Following A Crisis
Forbes
Anyone who says “no press is bad press” has never been on the receiving end of bad publicity. And when it comes to bad press, it hasn't been the best few months for Uber or Southwest Airlines. For those who have been living under a rock, here's a recap.



Independent.ie

Twitter and Facebook's accounts purge is as much about PR as fighting the fakes
Independent.ie
But what looks like a major purge is more like a PR onslaught, as Twitter and Facebook try to outdo each other at showing they care about the health of the social network conversation. Top Twitter lawyer Vijaya Gadde had alerted users before the purge ...

and more »

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