Using Media and PR to Your Advantage.
Killing Them Softly
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame.
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it
publicity that delivers newspaper and talk show mentions
backed up by colorful brochures and videos, combined
with special events that attract a lot of people?Or could your business, non-profit or association PR dollar
be better spent on public relations activity that creates
behavior change among your key outside audiences that
leads directly to achieving your managerial objectives? And
does so by persuading your most important outside
audiences to your way of thinking, then moves them to take
actions that help your department, division or subsidiary
succeed?What we're talking about is the kind of PR that lets you
do something positive about the behaviors of those external
stakeholders of yours that MOST affect your organization.
Which means the right PR really CAN alter individual
perception and lead to changed behaviors that help you
The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking.
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines.
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives.
A PR Question For Chinese Managers
As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers - tutored as they have been by European, North American and other PR specialists - continue to apply major public relations emphasis to print and broadcast communications tactics. In other words, do they still see PR through the lens of simple publicity, as many in the West still do?Or, do the best among Chinese managers -- as is also true for many businesses in Western economies -- realize they need true behavior change among their most important outside audiences leading directly to achieving their managerial objectives?And, do they then take steps to persuade those key external stakeholders, who have the greatest impacts on their organizations, to their way of thinking, then move them to take actions that help their departments, divisions or subsidiaries succeed?Let us presume that you are that business manager in China, and that you are well aware of the high-impact fundamental premise of public relations.
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here.
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity.
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth.
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service.
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages develop the meaning of words can change over time.
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