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11 PR Strategies For Putting Out A Fake News Fire Forbes
Between around-the-clock news cycles and social media channels, It's important for every business and PR professional to have a plan in place in case of a ...
The eight biggest PR stories of 2018 PRWeek
An undercover investigation by a female reporter for the Financial Times lifted the lid on a charity gala dinner at The Presidents Club, during which some of ...
Puerto Rico Science Trust to Lead NIH Initiative to Support Biomedical Technology Transfer and Acceleration in Puerto Rico - PRNewswire
Puerto Rico Science Trust to Lead NIH Initiative to Support Biomedical Technology Transfer and Acceleration in Puerto Rico PRNewswire
SAN JUAN, Puerto Rico, Dec. 18, 2018 /PRNewswire/ -- Grant funds will help build capacity to move scientific discoveries and technologies from the lab and into ...
These holiday gifts are so good, PR people wrote us poems about them Star Tribune
PR firms were pitching gift ideas. We asked them to do so in verse. Surprisingly, they were not averse.
After The Disaster: Lessons From Puerto Rico's PR Playbook Forbes
"S.0.S Necesitamos Aqua/Comida" was painted on the pavement in the remote coastal town of Punta Santiago after Hurricane Maria struck Puerto Rico on ...
Kozeny to Cover ACLI's PR Needs - Tue., Dec. 18, 2018 O'Dwyer's PR News
Jill Kozeny, chief of staff to Iowa Republican Senate Chuck Grassley, will join the American Council of Life Insurers on Jan. 2 as senior VP-communications and ...
Making The Case For 'Good' PR (And Five Ways To Achieve It) Forbes
From customer *service* to social media, here are five ways your company or personal brand can position itself more positively to public perception.
East of Eden to acquire consumer PR shop PRWeek
East of Eden to acquire consumer PR shop. From PR Week.
Huaweiâs New Playbook in Washington: Drop PR and Hire Lawyers The Wall Street Journal
Chinese cellular-technology giant Huawei is relying on a team of recently hired American lawyers to defend itself from an onslaught of accusations and ...
Equanimity auction no more than a failed PR stunt, Jho Low claims Malay Mail
PETALING JAYA, Dec 18 â Fugitive businessman, Low Taek Jho, has taken potshots at Putrajaya again from his hideout, claiming that the government's move ...
11 Pr. Georgeâs officers suspended after gun accidentally fired at holiday party - Washington Post
11 Pr. Georgeâs officers suspended after gun accidentally fired at holiday party Washington Post
Eleven police officers in Prince George's County have been suspended after a gun was unintentionally fired at a holiday party over the weekend and two officers ...
MMA promoter Bellator hits up UK PR agency to push European expansion PRWeek
The second largest mixed martial arts (MMA) championship, Bellator, has appointed The PHA Group to promote its events in the UK and Europe in 2019. News.
Breakfast Briefing: 5 things for PR pros to know Tuesday morning PRWeek
NAACP urges people to #LogOutFacebook; J&J CEO defends company on CNBC; Chili's (accidentally) weighs in on North Carolina's election fraud scandal; ...
Lady Hornets open PR trip with 67-39 win | Free Emporia Gazette
SAN JOSE, P.R. â The 24th-ranked Emporia State women opened their visit to Puerto Rico witih a 67-39 victory over UPR-Rio Piedras on Monday afternoon.
Offset Defends Interrupting Cardi B's Set This Weekend After Fans Call It a PR Stunt - Cosmopolitan.com
Offset Defends Interrupting Cardi B's Set This Weekend After Fans Call It a PR Stunt Cosmopolitan.com
This weekend, Offset got onstage and interruptedï»ż Cardi B's ï»żRolling Loud in Los Angeles performance to publicly ask her to take him back. By the looks of it, she ...
Anti-Sterlite protesters allege NGT order was leaked; Vedantaâs PR firm denies Hindustan Times
An activist has lodged a police complaint against the alleged leaking of National Green Tribunal (NGT)'s ruling for the reopening of Sterlite's copper smelter ...
The biggest PR wins and fails of 2018 mUmBRELLA*
From fails to fortune, 2018 has seen its fair share of organisations dominate the headlines. Here's a rundown of what made news this year. Cricket scandal.
Wendy Williams Insists Offset Crashing Cardiâs Stage To Win Her Back Was A PR Stunt - Hollywood Life
Wendy Williams Insists Offset Crashing Cardiâs Stage To Win Her Back Was A PR Stunt Hollywood Life
Wendy Williams thinks Offset crashing Cardi B's to get her back was all a 'PR stunt'! Here's what she had to say about the estranged couple.
Chime-Tech Lands UK Consumer PR Mandate For China's Xiaomi The Holmes Report
LONDON â Chime-Tech, Harvard's sister agency within Chime Group, has won the UK consumer PR brief for Chinese consumer electronics player Xiaomi after ...
PR campaign for the PKK, this time featuring Sarah Jessica Parker Daily Sabah
The PR campaign for Selahattin DemirtaĆ is not something new nor unique to Sarah Jessica Parker as it was observed in the presidential and general elections ...
Instinctif replaces Wes Himes with new Brussels managing partner PRWeek
Instinctif Partners has appointed Brandon Mitchener as the managing partner of its Brussels office, succeeding Wes Himes, who will return to the UK to pursue a ...
The Most Powerful Tech PR Firms of 2018 Observer
Here are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).
Inside a Sydney PR's countryside wedding Vogue Australia
Go inside a fashion PR's picturesque countryside wedding.
'The Tonight Show' to Broadcast in Puerto Rico With Lin-Manuel Miranda Hollywood Reporter
Lin-Manuel Miranda will reprise his 'Hamilton' role for a special telecast of NBC's 'The Tonight Show Starring Jimmy Fallon' set to film in Puerto Rico to aid in ...
Observerâs 15 Rising Stars in the PR Industry for 2018 Observer
Once you meet this year's crop of Rising Starsâour list of 15 young people to watch in the PR industryâyou'll toss all those millennial stereotypes right out the ...
Report: Fact-checkers say Facebook has used them for "crisis PR" Fast Company
Journalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.
The Most Powerful Fashion PR Firms of 2018 Observer
Here are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).
AccorHotels books new agency for 'six-figure' retained UK comms account PRWeek
AccorHotels has appointed Manifest to handle UK brand communications across three of its hotel brands: ibis, Novotel and Mercure, PRWeek can reveal. News.
Waymo hires Suzanne Philion as global head of comms PRWeek
MOUNTAIN VIEW, CA: Self-driving car company Waymo has hired Suzanne Philion as its global head of communications. Based in Mountain View, California, ...
The Most Powerful Travel and Hospitality PR Firms of 2018 Observer
Here are our selections for 2018's notable travel PR firmsâthe top seven also made our 2018 PR Power 50.
The Most Powerful Financial PR Firms of 2018 Observer
Here are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.
Malaysia Airlines Appoints iD Collective For Its APAC Comms & PR B&T
Malaysia Airlines has appointed iD Collective as its communications and public relations agency for its key regional Australia and New Zealand markets.
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it' CNBC
"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
The Most Powerful Beauty PR Firms of 2018 Observer
Our selections follow of 2018's notable beauty PR agencies. And while PR Power 50 stalwarts HL Group, Kaplow, and Alison Brod Marketing + Communications ...
The Most Powerful Real Estate PR Firms of 2018 Observer
Here are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.
The Most Powerful Entertainment and Media PR Firms of 2018 Observer
With N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
The Tonight Show to Air Hamilton Performance Filmed in Puerto Rico Broadway.com
In conjunction with Lin-Manuel Miranda's 24 performances of Hamilton in Puerto Rico, The Tonight Show Starring Jimmy Fallon has announced the airing of a ...
Lankan given PR after saving woman from fire in Korea Daily Mirror
After saving a woman, 90, from a burning house in North Gyeongsang Province last year, a Sri Lankan migrant worker in South Korea has been awarded ...
Teen charged in killing of stepfather in Pr. Georgeâs County, Md. Washington Post
An argument preceded the fatal shooting, police said.
The Most Powerful Nonprofit and Public Affairs PR Firms of 2018 Observer
Has there ever been a more important moment for firms that represent cause, issue and nonprofit clients? In our sideways political environment, it's become ...
Truly, madly, deeply: the PR apologies (and non-apologies) of 2018 PRWeek
PR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018... News ...
4 Tips to Launch Your First Effective PR Campaign Entrepreneur
When you dive into public relations, the spotlight will be on you.
How Facebookâs P.R. Firm Brought Political Trickery to Tech The New York Times
Definers, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Shock tactics shunned in new Christmas drink driving campaign PRWeek
Humour is at the heart of a new anti-drink driving campaign, with a group of friends in a pub having a kickabout with a set of car keys fronting a new film by the ...
Parklandâs David Hogg sends âthoughts and prayers' to the NRA's 'PR teamâ after accused Russian agent pleads guilty | TheHill - The Hill
Parklandâs David Hogg sends âthoughts and prayers' to the NRA's 'PR teamâ after accused Russian agent pleads guilty | TheHill The Hill
Parkland, Fla., school shooting survivor David Hogg offered âthoughts and prayersâ to the public relations team at the National Rifle Association (NRA) on ...
Newell Brands picks WPP as global comms partner PRWeek
NEW YORK: CPG company Newell Brands has selected WPP as its marketing and communications partner for its portfolio of brands globally. Newell Brands ...
Puerto Ricans Angry Over Impending Ban On Cockfighting NPR
As part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
PR: Bitcoin Fork Bithereum Launches Coin to Revolutionize Cryptocurrency Mining Bitcoin News
Dubai, UAE. - The Bithereum (BTH) team is officially launching their peer-to-peer (P2P) fork of Bitcoin centered around âProof of Stakeâ, the future of Ethereum ...
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico PRNewswire
EAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky' - Sun Sentinel
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky' Sun Sentinel
A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district's critics ...
The Most Powerful Restaurant PR Firms of 2018 Observer
Still, it's one of the most exciting eras for restaurants in eons, which makes this an especially intriguing time for PR firms in the spaceâincluding our choices for ...
Motlanthe Commission could be a high-level PR stunt for... Daily Maverick
The commission's report won't bring back would-be investors that shied away after Zimbabwe's August shootings. By Ringisai Chikohomero.
'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt - Business Insider
'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt Business Insider
Some fact-checkers expressed dismay at the news that Facebook hired the Republican-linked PR firm Definers to smear prominent critic George Soros.
Chicago's most-wanted drug lord in PR battle over consulate bombing WLS-TV
In an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
Meghan Markle's biggest PR problem still remains her beleaguered father Independent.ie
At the best of times, it's hard to understand Thomas Markle's motivations.
Trump says Cohen did low-level work for him, mostly PR: Fox Reuters
U.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools - Orlando Sentinel
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools Orlando Sentinel
Winter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...
Champaign school board approves 40-year PR vet as communications head - Champaign/Urbana News-Gazette
Champaign school board approves 40-year PR vet as communications head Champaign/Urbana News-Gazette
CHAMPAIGN â A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...
Twitter backs Shelter campaign with #DuvetKnowItsChristmas film PRWeek
Twitter has thrown its support behind a homelessness awareness campaign that encourages people to share their stories about seasonal sleeping ...
Calgaryâs city councillors paid a PR firm to promote Mondayâs âgrassrootsâ pro-pipeline rally - Toronto Star
Calgaryâs city councillors paid a PR firm to promote Mondayâs âgrassrootsâ pro-pipeline rally Toronto Star
CALGARYâCouncil members dipped into their office budgets to hire a PR consultant to produce a series of videos and a social media campaign in support of ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm - CNBC
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm CNBC
Facebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
Facebook policy chief admits hiring PR firm to attack George Soros The Guardian
Communication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Lime claims it didnât know controversial PR firm Definers would sling mud at rivals TechCrunch
Scooter startup Lime has confirmed it hired Definers but claimed it didn't know the controversial PR firm would try to smear its rivals. The company was speaking ...
Read the mud-slinging pitches Facebookâs PR firm sent us TechCrunch
Facebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Facebook's Definers Public Affairs statement is an old PR trick Quartz
It's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
GOJEK in media spotlight for strikingly similar map to Grab's, PR doesn't deny claims - Marketing Interactive
GOJEK in media spotlight for strikingly similar map to Grab's, PR doesn't deny claims Marketing Interactive
The ride hailing industry just got a tad bit juicer as netizens reported that GOJEK's beta app had similar map data characteristics and naming conventions to its ...
Cabinet acknowledges Sansern's transfer to post of Public Relations Dept chief The Nation
The Cabinet on Tuesday acknowledged the transfer of Lt-General Sansern Kaewkamnerd from the post of a specialist attached to the Army headquarters to the ...
Entergy suing PR company hired during push for power plant FOX 8 Live WVUE
Entergy claims it did not know that The Hawthorne Group subcontracted another company that paid actors to support the plant at council meetings.
U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies U.S. Soccer
The U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company Deadline
After 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."
Advance Publications Plans to Outsource Local PD Jobs, Hires PR Firm to Run Interference - Cleveland Scene
Advance Publications Plans to Outsource Local PD Jobs, Hires PR Firm to Run Interference Cleveland Scene
Local newspapers like The Plain Dealer provide an incredibly valuable *service* to the community. But it's an unfortunate reality that the local newspaper business ...
Michael Cook, former Triumph and Jaguar PR exec, dies at 85 Automotive News
Triumph sold its last sports car in the U.S. in the summer of 1982, and on Tuesday the brand lost its PR man, Michael Cook, 85, who never stopped promoting ...
MXoN Team Puerto Rico To Offer Aid to Community Racer X Online
This December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Do we have a substitute to match PR Sreejesh? asks ex-India captain Times of India
Hockey News: India's premature exit from the ongoing men's hockey World Cup has raised a few questions, especially on the most experienced player in the ...
From Pittsburgh to Puerto Rico: Allegiant announces new non-stop flights WTAE Pittsburgh
Allegiant Airlines is spreading its wings from Pittsburgh to Puerto Rico. The airline announced a new non-stop *service* to the island over the weekend.
PR: Postar - Public Chain Transaction Platform Bitcoin News
Recently, Postar, the world's first public chain eco-transaction platformïŒhas attracted the attention at home and abroad. However, emerging in the bear market, ...
10 essential PR blogs to read | Articles | Home PR Daily
Public relations professionals likely know about major PR publications such as PR Daily, PRNews and O'Dwyer's, as well PRSA publications like PRsay.
Arcata native Trevor Daley to lead L.A. PR firm Eureka Times Standard
Arcata native Trevor Daley was recently named president of Cerrell, a Los Angeles-based public relations firm. Previously, Daley served as state director and ...
Why PR is finally getting a promotion PRWeek
Why PR is finally getting a promotion. From PR Week.
PR: Proper cryptocurrency betting and gambling service as it should be! Coingape
The rise of attention to digital assets last years turned to the growth of services related to cryptocurrencies. Sportsbooks and casinos are not an exception.
Teekay: PR Disaster Re-Opens Massive Opportunity Seeking Alpha
Teekay Corporation (TK) and their primary daughter company, Teekay LNG Partners (TGP) reported earnings nearly two weeks ago. Despite TGP's excellent ...
âIDF tunnel operation along Lebanese border is PR stuntâ The Jerusalem Post - Israel News
There was no pressing need for the IDF to carry out Operation Northern Shield along the country's border with Lebanon, a source familiar with the details of the ...
Who were the PR winners and losers of Eurovision 2018? ESCXTRA.com
In the first part of ESCXTRA's two-part editorial on PR, we asked âWhat is the true value of PR at the Eurovision Song Contest? In our second and final part of the ...
The Crispr baby news was carefully orchestrated PRâuntil it all went wrong Quartz
He Jiankui didn't wake up on Sunday expecting his world to change. He'd authored a paper that was to be published on Monday, and planned to speak about ...
'I feel sorry for her': Newry reacts as May begins Brexit PR drive The Guardian
If Theresa May takes her public relations offensive to people in Newry, a market town on Northern Ireland's border with the Republic of Ireland, she'll have them ...
Deadpool has absolutely wrecked The Avengers with a new PR stunt JOE.ie
After months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria Space.com
Fourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
The Brand Trudeau international PR machine does it again Macleans.ca
Politics Insider for Dec. 4: Canada isn't immune from populism, what we learned from the security review of Trudeau's India trip, and what was behind the Prime ...
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom - Loyola News
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom Loyola News
The Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police LBC
Sadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
Puerto Rico and storied resort hotel weather the storm, finally OregonLive
On Dec. 14, more than a year after the hurricane, El San Juan Hotel will swing open its double doors, ushering in guests and the soft Caribbean breeze.
PR: Midex Launches EU Regulated Crypto to Fiat Exchange Bitcoin News
Midex, an international company with HQs in Estonia and representatives in Asia, has announced the launch of the first EU regulated crypto-to-fiat exchange.
You Can Still Get Tickets to Hamilton in Puerto Rico CondĂ© Nast Traveler
The Tony award-winning musical Hamilton is heading to Puerto Rico this Januaryâand Lin-Manuel Miranda is going too.
Democrats pledge to use new House majority to investigate Puerto Ricoâs oversight board - The Washington Post
Democrats pledge to use new House majority to investigate Puerto Ricoâs oversight board The Washington Post
A leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
PR: iCumulate - A New Era in Social Investing Bitcoin News
iCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
Hurricane Maria cut the height of Puerto Rico's forests by a third Grist
Hurricane Maria inflicted âunprecedentedâ and âfundamentalâ changes to Puerto Rico's ecosystem, according to new studies conducted by NASA scientists and ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel Bitcoin News
"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
State School Board OKs near-$600000 budget for public relations services KSL.com
SALT LAKE CITY â The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
Miss Universe 2018: Miss Philippines and Puerto Rico early favorites CalvinAyre.com
The 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.
Puerto Rico needs more entrepreneurs. What's being done to help them? NBCNews.com
While business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Can Your PR Do This?
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Or does the money you spend on public relations pretty much buy personnel mentions in the newspaper and product plugs on radio talk shows?If you want the real thing - the public relations performance described above - start with this reality: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
How to Get PR
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job.
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they believed about the organization is simply not true.
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to follow. To some extent, they coincide with universal rules that apply to all human relations-courtesy, honesty, respect, integrity-but some of them are relatively unique to media relations, such as the advantage of having a topic that grabs by the collar and won't let go.
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours.
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks.
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.
How Video Production can be used in PR
At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar.
How to Write a Press Release
Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public.
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention.
How To Write A Press Release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
Something New For Managers?
A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.You know, behaviors like more people interested in your services or products, or more capital contributions coming in the door, or more corporate membership applications hitting your desk.
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter.
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is not a press release - chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know.
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000.
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