PR Information

PR Information

35 Quick Tips for Writing A Press Release

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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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11 PR Strategies For Putting Out A Fake News Fire  Forbes

Between around-the-clock news cycles and social media channels, It's important for every business and PR professional to have a plan in place in case of a ...

The eight biggest PR stories of 2018  PRWeek

An undercover investigation by a female reporter for the Financial Times lifted the lid on a charity gala dinner at The Presidents Club, during which some of ...

Puerto Rico Science Trust to Lead NIH Initiative to Support Biomedical Technology Transfer and Acceleration in Puerto Rico  PRNewswire

SAN JUAN, Puerto Rico, Dec. 18, 2018 /PRNewswire/ -- Grant funds will help build capacity to move scientific discoveries and technologies from the lab and into ...

These holiday gifts are so good, PR people wrote us poems about them  Star Tribune

PR firms were pitching gift ideas. We asked them to do so in verse. Surprisingly, they were not averse.

After The Disaster: Lessons From Puerto Rico's PR Playbook  Forbes

"S.0.S Necesitamos Aqua/Comida" was painted on the pavement in the remote coastal town of Punta Santiago after Hurricane Maria struck Puerto Rico on ...

Kozeny to Cover ACLI's PR Needs - Tue., Dec. 18, 2018  O'Dwyer's PR News

Jill Kozeny, chief of staff to Iowa Republican Senate Chuck Grassley, will join the American Council of Life Insurers on Jan. 2 as senior VP-communications and ...

Making The Case For 'Good' PR (And Five Ways To Achieve It)  Forbes

From customer *service* to social media, here are five ways your company or personal brand can position itself more positively to public perception.

East of Eden to acquire consumer PR shop  PRWeek

East of Eden to acquire consumer PR shop. From PR Week.

Huawei’s New Playbook in Washington: Drop PR and Hire Lawyers  The Wall Street Journal

Chinese cellular-technology giant Huawei is relying on a team of recently hired American lawyers to defend itself from an onslaught of accusations and ...

Equanimity auction no more than a failed PR stunt, Jho Low claims  Malay Mail

PETALING JAYA, Dec 18 — Fugitive businessman, Low Taek Jho, has taken potshots at Putrajaya again from his hideout, claiming that the government's move ...

11 Pr. George’s officers suspended after gun accidentally fired at holiday party  Washington Post

Eleven police officers in Prince George's County have been suspended after a gun was unintentionally fired at a holiday party over the weekend and two officers ...

MMA promoter Bellator hits up UK PR agency to push European expansion  PRWeek

The second largest mixed martial arts (MMA) championship, Bellator, has appointed The PHA Group to promote its events in the UK and Europe in 2019. News.

Breakfast Briefing: 5 things for PR pros to know Tuesday morning  PRWeek

NAACP urges people to #LogOutFacebook; J&J CEO defends company on CNBC; Chili's (accidentally) weighs in on North Carolina's election fraud scandal; ...

Lady Hornets open PR trip with 67-39 win | Free  Emporia Gazette

SAN JOSE, P.R. — The 24th-ranked Emporia State women opened their visit to Puerto Rico witih a 67-39 victory over UPR-Rio Piedras on Monday afternoon.

Offset Defends Interrupting Cardi B's Set This Weekend After Fans Call It a PR Stunt

This weekend, Offset got onstage and interrupted Cardi B's Rolling Loud in Los Angeles performance to publicly ask her to take him back. By the looks of it, she ...

Anti-Sterlite protesters allege NGT order was leaked; Vedanta’s PR firm denies  Hindustan Times

An activist has lodged a police complaint against the alleged leaking of National Green Tribunal (NGT)'s ruling for the reopening of Sterlite's copper smelter ...

The biggest PR wins and fails of 2018  mUmBRELLA*

From fails to fortune, 2018 has seen its fair share of organisations dominate the headlines. Here's a rundown of what made news this year. Cricket scandal.

Wendy Williams Insists Offset Crashing Cardi’s Stage To Win Her Back Was A PR Stunt  Hollywood Life

Wendy Williams thinks Offset crashing Cardi B's to get her back was all a 'PR stunt'! Here's what she had to say about the estranged couple.

Chime-Tech Lands UK Consumer PR Mandate For China's Xiaomi  The Holmes Report

LONDON — Chime-Tech, Harvard's sister agency within Chime Group, has won the UK consumer PR brief for Chinese consumer electronics player Xiaomi after ...

PR campaign for the PKK, this time featuring Sarah Jessica Parker  Daily Sabah

The PR campaign for Selahattin Demirtaş is not something new nor unique to Sarah Jessica Parker as it was observed in the presidential and general elections ...

Instinctif replaces Wes Himes with new Brussels managing partner  PRWeek

Instinctif Partners has appointed Brandon Mitchener as the managing partner of its Brussels office, succeeding Wes Himes, who will return to the UK to pursue a ...

The Most Powerful Tech PR Firms of 2018  Observer

Here are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).

Inside a Sydney PR's countryside wedding  Vogue Australia

Go inside a fashion PR's picturesque countryside wedding.

'The Tonight Show' to Broadcast in Puerto Rico With Lin-Manuel Miranda  Hollywood Reporter

Lin-Manuel Miranda will reprise his 'Hamilton' role for a special telecast of NBC's 'The Tonight Show Starring Jimmy Fallon' set to film in Puerto Rico to aid in ...

Observer’s 15 Rising Stars in the PR Industry for 2018  Observer

Once you meet this year's crop of Rising Stars—our list of 15 young people to watch in the PR industry—you'll toss all those millennial stereotypes right out the ...

Report: Fact-checkers say Facebook has used them for "crisis PR"  Fast Company

Journalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.

The Most Powerful Fashion PR Firms of 2018  Observer

Here are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).

AccorHotels books new agency for 'six-figure' retained UK comms account  PRWeek

AccorHotels has appointed Manifest to handle UK brand communications across three of its hotel brands: ibis, Novotel and Mercure, PRWeek can reveal. News.

Waymo hires Suzanne Philion as global head of comms  PRWeek

MOUNTAIN VIEW, CA: Self-driving car company Waymo has hired Suzanne Philion as its global head of communications. Based in Mountain View, California, ...

The Most Powerful Travel and Hospitality PR Firms of 2018  Observer

Here are our selections for 2018's notable travel PR firms—the top seven also made our 2018 PR Power 50.

The Most Powerful Financial PR Firms of 2018  Observer

Here are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.

Malaysia Airlines Appoints iD Collective For Its APAC Comms & PR  B&T

Malaysia Airlines has appointed iD Collective as its communications and public relations agency for its key regional Australia and New Zealand markets.

Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC

"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.

The Most Powerful Beauty PR Firms of 2018  Observer

Our selections follow of 2018's notable beauty PR agencies. And while PR Power 50 stalwarts HL Group, Kaplow, and Alison Brod Marketing + Communications ...

The Most Powerful Real Estate PR Firms of 2018  Observer

Here are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.

The Most Powerful Entertainment and Media PR Firms of 2018  Observer

With N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.

The Tonight Show to Air Hamilton Performance Filmed in Puerto Rico

In conjunction with Lin-Manuel Miranda's 24 performances of Hamilton in Puerto Rico, The Tonight Show Starring Jimmy Fallon has announced the airing of a ...

Lankan given PR after saving woman from fire in Korea  Daily Mirror

After saving a woman, 90, from a burning house in North Gyeongsang Province last year, a Sri Lankan migrant worker in South Korea has been awarded ...

Teen charged in killing of stepfather in Pr. George’s County, Md.  Washington Post

An argument preceded the fatal shooting, police said.

The Most Powerful Nonprofit and Public Affairs PR Firms of 2018  Observer

Has there ever been a more important moment for firms that represent cause, issue and nonprofit clients? In our sideways political environment, it's become ...

Truly, madly, deeply: the PR apologies (and non-apologies) of 2018  PRWeek

PR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018... News ...

4 Tips to Launch Your First Effective PR Campaign  Entrepreneur

When you dive into public relations, the spotlight will be on you.

How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York Times

Definers, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.

Shock tactics shunned in new Christmas drink driving campaign  PRWeek

Humour is at the heart of a new anti-drink driving campaign, with a group of friends in a pub having a kickabout with a set of car keys fronting a new film by the ...

Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill  The Hill

Parkland, Fla., school shooting survivor David Hogg offered “thoughts and prayers” to the public relations team at the National Rifle Association (NRA) on ...

Newell Brands picks WPP as global comms partner  PRWeek

NEW YORK: CPG company Newell Brands has selected WPP as its marketing and communications partner for its portfolio of brands globally. Newell Brands ...

Puerto Ricans Angry Over Impending Ban On Cockfighting  NPR

As part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...

PR: Bitcoin Fork Bithereum Launches Coin to Revolutionize Cryptocurrency Mining  Bitcoin News

Dubai, UAE. - The Bithereum (BTH) team is officially launching their peer-to-peer (P2P) fork of Bitcoin centered around “Proof of Stake”, the future of Ethereum ...

Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswire

EAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...

School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky'  Sun Sentinel

A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district's critics ...

The Most Powerful Restaurant PR Firms of 2018  Observer

Still, it's one of the most exciting eras for restaurants in eons, which makes this an especially intriguing time for PR firms in the space—including our choices for ...

Motlanthe Commission could be a high-level PR stunt for...  Daily Maverick

The commission's report won't bring back would-be investors that shied away after Zimbabwe's August shootings. By Ringisai Chikohomero.

'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt  Business Insider

Some fact-checkers expressed dismay at the news that Facebook hired the Republican-linked PR firm Definers to smear prominent critic George Soros.

Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TV

In an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...

Meghan Markle's biggest PR problem still remains her beleaguered father

At the best of times, it's hard to understand Thomas Markle's motivations.

Trump says Cohen did low-level work for him, mostly PR: Fox  Reuters

U.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...

Parkland shooting PR consultant criticized in Broward was recommended by Orange schools  Orlando Sentinel

Winter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...

Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-Gazette

CHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film  PRWeek

Twitter has thrown its support behind a homelessness awareness campaign that encourages people to share their stories about seasonal sleeping ...

Calgary’s city councillors paid a PR firm to promote Monday’s ‘grassroots’ pro-pipeline rally  Toronto Star

CALGARY—Council members dipped into their office budgets to hire a PR consultant to produce a series of videos and a social media campaign in support of ...

Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBC

Facebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...

Facebook policy chief admits hiring PR firm to attack George Soros  The Guardian

Communication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'

Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals  TechCrunch

Scooter startup Lime has confirmed it hired Definers but claimed it didn't know the controversial PR firm would try to smear its rivals. The company was speaking ...

Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunch

Facebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...

Facebook's Definers Public Affairs statement is an old PR trick  Quartz

It's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...

GOJEK in media spotlight for strikingly similar map to Grab's, PR doesn't deny claims  Marketing Interactive

The ride hailing industry just got a tad bit juicer as netizens reported that GOJEK's beta app had similar map data characteristics and naming conventions to its ...

Cabinet acknowledges Sansern's transfer to post of Public Relations Dept chief  The Nation

The Cabinet on Tuesday acknowledged the transfer of Lt-General Sansern Kaewkamnerd from the post of a specialist attached to the Army headquarters to the ...

Entergy suing PR company hired during push for power plant  FOX 8 Live WVUE

Entergy claims it did not know that The Hawthorne Group subcontracted another company that paid actors to support the plant at council meetings.

U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies  U.S. Soccer

The U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...

Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  Deadline

After 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."

Advance Publications Plans to Outsource Local PD Jobs, Hires PR Firm to Run Interference  Cleveland Scene

Local newspapers like The Plain Dealer provide an incredibly valuable *service* to the community. But it's an unfortunate reality that the local newspaper business ...

Michael Cook, former Triumph and Jaguar PR exec, dies at 85  Automotive News

Triumph sold its last sports car in the U.S. in the summer of 1982, and on Tuesday the brand lost its PR man, Michael Cook, 85, who never stopped promoting ...

MXoN Team Puerto Rico To Offer Aid to Community  Racer X Online

This December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.

Do we have a substitute to match PR Sreejesh? asks ex-India captain  Times of India

Hockey News: India's premature exit from the ongoing men's hockey World Cup has raised a few questions, especially on the most experienced player in the ...

From Pittsburgh to Puerto Rico: Allegiant announces new non-stop flights  WTAE Pittsburgh

Allegiant Airlines is spreading its wings from Pittsburgh to Puerto Rico. The airline announced a new non-stop *service* to the island over the weekend.

PR: Postar - Public Chain Transaction Platform  Bitcoin News

Recently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...

10 essential PR blogs to read | Articles | Home  PR Daily

Public relations professionals likely know about major PR publications such as PR Daily, PRNews and O'Dwyer's, as well PRSA publications like PRsay.

Arcata native Trevor Daley to lead L.A. PR firm  Eureka Times Standard

Arcata native Trevor Daley was recently named president of Cerrell, a Los Angeles-based public relations firm. Previously, Daley served as state director and ...

Why PR is finally getting a promotion  PRWeek

Why PR is finally getting a promotion. From PR Week.

PR: Proper cryptocurrency betting and gambling service as it should be!  Coingape

The rise of attention to digital assets last years turned to the growth of services related to cryptocurrencies. Sportsbooks and casinos are not an exception.

Teekay: PR Disaster Re-Opens Massive Opportunity  Seeking Alpha

Teekay Corporation (TK) and their primary daughter company, Teekay LNG Partners (TGP) reported earnings nearly two weeks ago. Despite TGP's excellent ...

‘IDF tunnel operation along Lebanese border is PR stunt’  The Jerusalem Post - Israel News

There was no pressing need for the IDF to carry out Operation Northern Shield along the country's border with Lebanon, a source familiar with the details of the ...

Who were the PR winners and losers of Eurovision 2018?

In the first part of ESCXTRA's two-part editorial on PR, we asked “What is the true value of PR at the Eurovision Song Contest? In our second and final part of the ...

The Crispr baby news was carefully orchestrated PR—until it all went wrong  Quartz

He Jiankui didn't wake up on Sunday expecting his world to change. He'd authored a paper that was to be published on Monday, and planned to speak about ...

'I feel sorry for her': Newry reacts as May begins Brexit PR drive  The Guardian

If Theresa May takes her public relations offensive to people in Newry, a market town on Northern Ireland's border with the Republic of Ireland, she'll have them ...

Deadpool has absolutely wrecked The Avengers with a new PR stunt

After months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...

Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria

Fourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...

The Brand Trudeau international PR machine does it again

Politics Insider for Dec. 4: Canada isn't immune from populism, what we learned from the security review of Trudeau's India trip, and what was behind the Prime ...

Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola News

The Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...

Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBC

Sadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.

Puerto Rico and storied resort hotel weather the storm, finally  OregonLive

On Dec. 14, more than a year after the hurricane, El San Juan Hotel will swing open its double doors, ushering in guests and the soft Caribbean breeze.

PR: Midex Launches EU Regulated Crypto to Fiat Exchange  Bitcoin News

Midex, an international company with HQs in Estonia and representatives in Asia, has announced the launch of the first EU regulated crypto-to-fiat exchange.

You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast Traveler

The Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.

Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board  The Washington Post

A leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...

PR: iCumulate - A New Era in Social Investing  Bitcoin News

iCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...

Hurricane Maria cut the height of Puerto Rico's forests by a third  Grist

Hurricane Maria inflicted “unprecedented” and “fundamental” changes to Puerto Rico's ecosystem, according to new studies conducted by NASA scientists and ...

PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News

"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...

State School Board OKs near-$600000 budget for public relations services

SALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...

Miss Universe 2018: Miss Philippines and Puerto Rico early favorites

The 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.

Puerto Rico needs more entrepreneurs. What's being done to help them?

While business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...

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