PR Information


PR Information

35 Quick Tips for Writing A Press Release


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Smashing the Myth of the Press Release


A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases


Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity


If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity


It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air


In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...


Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion


To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work


Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens


Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business


While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails


You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business


What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love


From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity


You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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Vanity Fair

Netflix Fires PR Boss After He Uses the N-Word Twice
Vanity Fair
On Friday afternoon, Netflix C.E.O. Reed Hastings announced in an internal memo to Netflix staff that he had decided to fire the company's longtime public relations chief, Jonathan Friedland, after Friedland used the n-word in the presence of staff on ...
Netflix Fires PR Exec For Saying N-Word Twice To EmployeesThe Daily Caller
Netflix PR Chief Fired Over Repeated Use Of N-Word In Business Meetings, Claims He Was Canned 'All On A Couple ...PerezHilton.com
Netflix fires PR chief over use of racial slurThe Hindu
The Mary Sue -Variety -Hollywood Reporter
all 57 news articles »


The Verge

Netflix PR chief fired for repeatedly using the n-word
The Verge
Netflix CEO Reed Hastings has fired his chief public relations executive, Jonathan Friedland, after his repeated use of the n-word, according to The Hollywood Reporter. Friedland, who's been with the company for seven years, reportedly used the racial ...
Netflix PR Head Drops the N-Word, Netflix Drops HimGizmodo
Netflix PR chief fired for using the 'N' word: reportThe Mercury News
Read the Netflix CEO's excellent memo about firing an executive who used the N-wordQuartz
Fortune -Vulture -Variety -Hollywood Reporter
all 419 news articles »


Page Six

Airbnb chief Kim Kingsley stuns PR insiders with cringe-worthy ...
Page Six
The new director of global communications for Airbnb Kim Kingsley made a communications blunder of global proportions amid the child separation crisis at the ...

and more »


Business 2 Community

How to Get PR and Content Marketing Right: Think Like a PR Person
Business 2 Community
Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use ...



mediabistro.com

PR Senior Account Executive
mediabistro.com
DeVries Global is looking for a Senior Account Executive to join our consumer group on a retail and food client. The primary focus of the role is to manage media outreach, develop and implement strategic plans for clients in conjunction with other team ...



Hollywood Reporter

PR Chief Jonathan Friedland Fired at Netflix Following Use of N-Word | THR News
Hollywood Reporter
PR Chief Jonathan Friedland Fired at Netflix Following Use of N-Word | THR News. 6/23/2018 - by THR Staff. Jonathan Friedland, who's served as Netflix's chief communications officer for the past six years, is out at the company after "insensitive ...



Daily Telegraph

The powerful Sydney PR Princesses reveal how tough the industry can be
Daily Telegraph
The Audience Agency founder Montarna McDonald is definitely a PR Princess. Unlike the old-style publicists, there is no rule about staying discreetly behind the scenes. The Audience Agency founder Montarna McDonald says self promotion is a vital part ...



MLB.com

Mayors across US, PR commit to Play Ball
MLB.com
In its third year, Play Ball Summer encourages mayors across the U.S. and Puerto Rico to organize community-based events that engage families, citizens and city departments to participate in baseball and softball activities focused on having fun while ...



Evening Echo Cork

Child and Family Agency spends €90k on PR in just over a year
Evening Echo Cork
By Joe Leogue. The Child and Family Agency, Tusla, has spent over €90,000 on public relations in just over a year, in addition to the agency's own internal communications office, for services that include preparing officials for Oireachtas committees ...
Child and Family Agency spends €90k on PR in just over a year ...Irish Examiner

all 4 news articles »


Bitcoin News (press release)

PR: Propy to Hold Historical Real Estate Auction on Blockchain
Bitcoin News (press release)
Global property store with a decentralized registry Propy in collaboration with Hilton & Hyland Real Estate, a leading luxury brokerage are selling ownership for Rome's architectural Masterpiece el Palazzetto Mansion in a historical blockchain auction ...


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