PR Information

PR Information

35 Quick Tips for Writing A Press Release

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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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New York Times

Puerto Rico is Once Again Hit by an Islandwide Blackout
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The Holmes Report

Could WPP Sell Its PR Firms? M&A Specialists Weigh In
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13 Proven Tactics For Getting Free PR
For most modern PR professionals, the goal is to get their clients earned media -- press mentions, news features, TV and radio segments, etc. that don't cost anything other than their time and knowledge. These media placements can drive significant ...

Irish Times

The email: What PR man told INM chairman about Naughten
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This is the full text of the email sent to then Independent News & Media chairman Leslie Buckley by public relations executive Nigel Heneghan at 9.36am on November 12th, 2016. It refers to the conversation Eoghan Ó Neachtain, director of public ...
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New York Daily News

De Blasio aide Andrea Hagelgans departs City Hall for PR world
New York Daily News
Andrea Hagelgans, Mayor de Blasio's senior advisor for strategic planning, is leaving City Hall, officials said Wednesday. Hagelgans, one of the highest-ranking women in the de Blasio administration, has worked for Hizzoner since near the beginning of ...

The Holmes Report

Q1 2018: Marginal Growth As Omnicom PR Firms Lag Other Units
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NEW YORK — Omnicom Group, which owns numerous PR firms including FleishmanHillard, Ketchum and Porter Novelli, has reported that its PR revenues grew 0.7% on an organic basis during the first quarter of 2018. The group recorded PR revenues of $346.3m ...

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WARC 100 finds PR baked into best campaigns
GLOBAL: Effective campaigns increasingly have PR baked into their channel strategies, according to a new WARC report which analyses the most effective campaigns from around the world. The report, WARC 100: Lessons from the world's best marketing ...

Washington Post

Anatomy of a PR response: How Starbucks is handling its Philadelphia crisis
Washington Post
Starbucks' decision to close all 8,000 company-owned stores for an afternoon to hold "racial-bias" training raises an important question for companies wrestling with how to respond to crises amid racial tension in an era of social media: Can something ...

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Starbucks Attempts to Recover from PR Nightmare Following Philadelphia Arrests
In the wake of protests spurred by the arrest of two black men at a Philadelphia Starbucks, the coffee giant is attempting to recover from its public relations nightmare. CEO Kevin Johnson appeared on ABC's Good Morning America on Monday, apologizing ...

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Harvard Business Review

PR Agencies Need to Be More Diverse and Inclusive. Here's How to Start.
Harvard Business Review
Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest ...

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