Public Speaking Information


Speech Writing Tips: The 14 Speech Writing Secrets of President Bill Clinton


Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. But speaking in public can be nerve wracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers.

We can all learn from watching professional speakers.

I have achieved a long held ambition to hear Bill Clinton - in Perth on Saturday February 23, 2002. It was a fantastic event!

My motivation? Anyone who earns $300,000 for a 50 minute keynote presentation must be good. As a professional speaker, I wanted to see Clinton in action. I didn't want to only hear what he said, but how he said it.

Here's my analysis of what I learnt from hearing Bill Clinton in person and noting how he was presented. You should be able to adapt at least some of these points to fit your own circumstances.

1. The marketing strategy

In previous years a big advertising blitz brought audiences to see speakers such as former Soviet leader Gorbachov and others. Their marketing approach was very commercially focused with a massive advertising budget. The Clinton event had a more humanitarian angle with funds being raised for a good cause, namely sick kids through The Princess Margaret Hospital for Children Foundation. This was a better match with Clinton's core values of building community and having an empathy with the concerns of ordinary people. The marketing campaign relied heavily on positive media coverage to create awareness of the event.

2. A memorable entry

Clinton's entry to the ballroom was brilliantly stage-managed. Everyone was asked to stand and then he walked into the room to his US Presidential election theme song 'Happy Days are here again'. The emotion in the room was electric and made the hairs on the back of my neck stand up!

3. Personal presentation

His dress and presentation was absolutely immaculate. (Maybe the $500 haircuts help.) Many women at my table commented that Clinton was far better looking in the flesh than on TV.

4. The Power of Presence

There was a buzz about being in the same room as President Clinton. His body language, smile and confident hand shake exuded charisma. His considerable charm reminded me of that high school science experiment when you tip iron filings onto a white sheet of paper covering a strong magnet. People were attracted to Clinton like metal filings to a powerful magnetic field.

5. Warm-up

Alan Jones was MC and the warm-up included a short film taking a light hearted look at Clinton's last days in office. Scenes included Clinton washing the Presidential car, clipping the hedges and playing switchboard operator in the Oval Room. A great scene from a press conference showed Clinton waking a single sleeping journalist.

6. Introduction

A well constructed introduction helped build empathy and highlighted that Clinton's life had not all been plain sailing. The fact that his father died when he was young, his mother was a nursing assistant and he was born in Hope, a town of 10,000 people, helped put his success and achievements in context.

7. Building on the sense of destiny

A strong personal brand is built on stories. The story of Clinton meeting President Kennedy when on a youth leadership camp was used to great effect. Not only was it mentioned in the introduction but that famous photo of Clinton shaking JFK's hand was also used in the marketing materials. Other brand building shots included an intimate moment with Hilary, a shot of him playing the saxophone, a jogging photo, one with Chelsea and one featuring Clinton lined up with 3 past Presidents. They all helped to define Clinton the man.

8. Customising the message

Clinton's speech in Perth was customised to include stories relevant to a Perth market, including his memories of Perth switching on its lights at night for a US space mission re-entry and comments on a former US President's career as a mining engineer in Kalgoorlie.

9. Using humour

Clinton had some great lines about how he could have helped previous Presidents in dealing with the media in tricky situations.

10. Memorable one liners using opposites

This can be very effective. When talking about possible solutions to the war against terrorism, Clinton said "most of the big things in life are simple".

11. Repetition

Clinton used this proven speechwriting technique to great effect.

12. Using metaphors

Clinton used the metaphor of the gap between the invention of the club and the shield to describe the present situation in the war against terrorism. He said "this gap needs to closed". Metaphors can give intangible concepts more impact with an audience.

13. Develop empathy with the audience

Clinton told the story of how he was in Australia at Port Douglas on September 11th and how his daughter Chelsea was in downtown New York. He connected with every parent in the room when he talked about his feelings when he couldn't contact his daughter for three hours on that day.

14. A call to action

The aim of the event was to raise money for a Children's hospital. Clinton's final words were "I want you to help". Simple, direct and powerful.

I hope you have enjoyed this analysis. I certainly learnt a lot by seeing one of the world's great communicators in action. Whatever your personal views on Clinton are ... his personal warmth, ability to connect with an audience and presentation skills are outstanding.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


MORE RESOURCES:
Overcome Your Public Speaking Fear  Thrive Global

Did you know that the #1 fear across society is public speaking? Death and snakes round out the top 3. Would it surprise you to know that when I was a teenager ...


Public speaking or a charging rhino? Sometimes, it’s a tough call  AZCentral

It's flattering when people ask me to speak at a gathering, but as the agreed-upon date closes in, my stomach starts to hurt.


Public speaking: 7 ways to master speechcraft  Big Think

The next speech you give doesn't have to be preceded by flop sweat and nervous leg-joggling. Based on the techniques of master orators, these 7 tactics can ...


Learn to Overcome the Fear of Public Speaking  Entrepreneur

The Complete Presentation and Public Speaking Course will have you wowing audiences in no time.


Parkes Action Club Public Speaking Competition 2019  Parkes Champion-Post

The Parkes Action Club held their annual primary school public speaking competition on Wednesday, May 8, at the Parkes Masonic Centre. It is contested in two ...


4-H Clubs instill public speaking skills in youth of all ages through talks and demonstrations  Canton Daily Ledger

Within a 4-H club, youth annually give talks and demonstrations to their peers as part of their club involvement. Through these experiences, members gain ...


How I Did It: Tips for Public Speaking  FenderBender

Renowned public speaker Kevin Brown, who gave the keynote address at the 2019 Fix Auto National Conference, offers advice for standing in front of an ...


Eight Things That Will Take The Stress Out Of Public Speaking  Forbes

Public speaking can be intimidating, but it doesn't have to be. Here's what you need to do to reduce the stress of speaking and deliver a compelling ...


From Salon Marketplace: Improve your public speaking with expert tips from pros  Salon

There are countless times you're asked to step up and speak publicly: whether you're delivering a presentation to your company, speaking at your best friend's ...


This $15 course makes public speaking a little less terrifying  The Next Web

For most of us, the fear of public speaking is just as real today as it was back in school when we had to stand up and give a presentation. Today, three out of four ...


Overcoming the public-speaking jitters  theoklahoma100.com

Do you run from speaking in public? Don't worry, you are not alone. Fear of public speaking is extremely common, but if you heed the following five tips, you will ...


Video: Secrets for overcoming your fear of public speaking  Greater Baton Rouge Business Report

In this inaugural video for The Network, leadership keynote speaker and executive coach Dima Ghawi shares secrets for overcoming a fear of public speaking.


County 4-Hers share public speaking skills in contest  Seward County Independent

The ability to express our thoughts and concerns through speaking is most often listed by 4-H alumni as a skill learned and gained while in 4-H.


Public Speaking Reloaded: Chatham Hosts TED Talk Friday  Chatham, NJ Patch

Public Speaking Reloaded: Chatham Hosts TED Talk - Chatham, NJ - Chatham students will be showcasing their collaborative efforts with staff and community ...


Public speaking conquered, Marystown teen Nitin Murugeswaran’s next goal is to become a doctor  The Southern Gazette

You could say Nitin Murugeswaran has developed a pretty keen ear for accents. He's experienced four pretty distinct ones thus far.


Speak up: What it’s like to compete in public speaking competitions  RealAgriculture

Public speaking. For you 4-H-ers out there, you've probably competed in an agricultural-based public speaking competition before, whether it was to your ...


Trenton FFA member receives award at Missouri FFA Public Speaking Academy  kttn

A member of the Trenton FFA Chapter recently received an award for being a finalist at the Missouri FFA Public Speaking Academy on the University of Central ...


Three tips to speak in public with confidence - The Jakarta Post  Jakarta Post

Most people would agree that public speaking is hard. It's the fear of embarrassing yourself in front of strangers. You are likely to get those butterflies in your ...


10 Public Speaking Lessons From Prime Minister Narendra Modi  Entrepreneur

Prime Minister Narendra Damodardas Modi is an exceptional speaker and his speeches would make you a fan of his public speaking irrespective of your ...


Public speaking skills every lawyer should master  ABA Journal

For every lawyer who thinks they have oral presentations down pat, there's another who has anxiety about talking in front of a crowd. And they both need help.


Tropicana public speaking contest winners announced  Holmes County Times Advertiser

CHIPLEY - Washington County 4-H recently hosted its annual public speaking contest. First place winners of the contest won a full scholarship to attend 4-H ...


4 Tips for Getting Over Your Fear of Public Speaking  Exhale Lifestyle

Have you ever had that dream? You know, the one where you are standing in front of a room full of people and you realize you're not wearing pants? According ...


'Men Seem To Dominate The Public Speaking Opportunities In My Industry - How Can I Put Myself Forward?'  Grazia

If every work conference you go to is dominated by men, how can you put yourself forward for public speaking?


Chinese students reach final of the International Public Speaking Competition  Telegraph.co.uk

Sponsored: The two Chinese participants impressed the judges and won plaudits from members of the audience for their eloquent speech and well-orated ...


Storytelling Festival rewards public speaking, creativity  MPNnow.com

Students at Midlakes intermediate School recently shared unique and creative tales during the three-day Storytelling Festival.The 19th annual festival saw ...


Local youth compete in 4-H public speaking contests  MyEasternShoreMD

DENTON — Caroline County 4-H members recently participated in county and regional 4-H public speaking contests, and one moved on to compete at the State ...


SUNY Ulster to host Public Speaking Competition | Local News  The Daily Freeman

STONE RIDGE, N.Y. — Kingston High School students will compete in the 10th annual Anita Williams Peck Public Speaking Competition on at 7 p.m. on June ...


Lexi Bainas column: Public speaking, woodwork, and a chance to meet a Cuban baseball team  Lake Cowichan Gazette

Valley Rotarians are celebrating the finalists in this year's Hector McIntosh competition.


CULTURE Practice makes perfect  The Florentine

Italians love to speak. They are naturally engaging conversationalists who can talk charismatically for hours if you let them. Why, then, does the spunk, ...


Queens students sweep top prizes in Diocese of Brooklyn's annual public speaking contest  QNS.com

Three Queens Catholic school students took home the top prizes in a public speaking competition hosted by the Diocese of Brooklyn. Eighteen students from ...


Rising Star Brittany Samson: “Why we should make public speaking courses a larger part of the school curriculum”  Thrive Global

My own movement would be towards making public speaking courses a larger part of the school curriculum. I've worked as a high school speech and debate ...


Mastering the Art of Public Speaking: Being Mentally Prepared to Deliver Your Speech  South Florida Caribbean News

Giving a speech requires a lot of things to be coordinated very well in order to execute a good speech and being mentally prepared is a primary one.


Breaking My Own Silence  The New York Times

It makes sense that I'm a writer, which allows me to draft, hesitate, then rewrite many times before I say anything that I can live with for good. In 1976, my mother, ...


How to raise your income by overcoming fears of public speaking  Business in Vancouver

Are you avoiding public speaking? If so, you could be hindering your ability to earn more. Harvey Coleman, business consultant and author of Empowering ...


Senior: Public speaking 'important in any career choice'  Sunbury Daily Item

NORTHUMBERLAND — Senior Alexa Spaventa is preparing to use the skills she learned participating in forensic competitions to further her career in computer ...


Importance of public speaking, communication skills highlighted in Dibrugarh Toastmasters Club  The Sentinel Assam

The Charter of the Toastmasters Club of Dibrugarh, which is a part of the famed Toastmasters International, was held on Saturday.


My Journey From Nonverbal Autism to Public Speaking  Yahoo Lifestyle

Kerry Magro shares how he went from a child with nonverbal autism that was seen as severe to a highly verbal professional public speaker.


Port Jervis public speaking policy still under review  Mid-Hudson News

PORT JERVIS – A reworking of the policy on public comment at common council meetings will wait a bit longer. in the City of Port Jervis. Fourth Ward ...


Public speaking skills boost confidence, bolster bank balance for North Canterbury businessman  Stuff.co.nz

Starting out in business as an 18-year-old with a stutter, Michael Heaven had his fair share of obstacles to overcome.


If you have an interest in public speaking, community involvement, travel, sport or just in socialising - then Macra Na Feirme is for you!  Leitrim Observer

Macra na Feirme is a rural youth organisation for 17-35-year-olds. In Leitrim there are three very vibrant and busy clubs looking for new members. If you have a...


Mastering Public Speaking & Presentation for Young Entrepreneurs  Entrepreneur

The world of business has always been cut-throat. Today, however, the scenario is even more competitive than before. With entrepreneurs innovating, and ...


Stephenson County Fair kicks off with public speaking, demonstration contest  Rockford Register Star

FREEPORT — The Stephenson County Fair recently kicked off with the Communications: Public Speaking & Demonstrations early show.Five participants gave ...


Jamaican takes Caribbean Champion of Public Speaking title  Jamaica Gleaner

Jamaica's National Champion of Public Speaking and president-elect for Sagicor Life Jamaica Toastmasters Club, Faith Ellis, walked away with the title ...


Could Donor #2065 Be My Father?  The New York Times

He was an Eagle Scout who had passed calculus and spoke some Mandarin. I was determined to meet him.


Liberty University cuts divinity faculty  Inside Higher Ed

Divinity is chopping faculty slots and has lost students steadily in recent years at evangelical university, which has long said religion is central to its programs.


An Abandoned Weapon in the Fight Against Hate Speech  The Atlantic

A 1952 Supreme Court ruling gave civil-rights groups a way to combat anti-Semitism and other prejudices—but in the years since, it's largely gone unused.


Austin Eubanks, Columbine Shooting Survivor and Public Speaker, Died of Apparent Overdose  PEOPLE.com

Eubanks was a 17-year-old student at Columbine High when two fellow students entered the school and began shooting people in a reign of terror that left 13 ...


Meet the 2019 Miss BC contestants: Kayla G. from Kamloops  Williams Lake Tribune

Voting for the Miss BC People's Choice awards ends June 26.


‘I was kicked out of school, but now I’m a motivational speaker’  The Guardian

Cordell Jeffers, 27, on how he set up his own business despite a rocky start in life.


CWA Central Western Group's public speaking competition took place at James Sheahan  Central Western Daily

Talented talkers took part in the CWA Central Western Group's annual public speaking competition at James Sheahan Catholic High School on Tuesday.


Gunnedah Eisteddfod: speech, drama and public speaking  Namoi Valley Independent

Our first gallery of this week's speech, drama and public speaking section.


NIH Director Francis Collins pledges not to speak on all-male panels  Vox.com

The "manel" is a longstanding problem for women in STEM — and for science itself.


How to Speak in Public - A Year of Living Better Guides  New York Times

Does the thought of speaking in public make your pulse quicken? We've broken down the art of public speaking to make it less overwhelming and a more ...


4G leaders will work with Singaporeans to design, implement public policies: DPM Heng  CNA

DPM Heng Swee Keat said on Saturday (Jun 15) that Singapore's 4G leaders will partner Singaporeans to design and implement public policies. Speaking at a ...


Foreign hibakusha speaking out as museum dedicates section to them  Kyodo News Plus

Whenever Lee Jong Keun speaks with children about his experience as a Hiroshima atomic bomb survivor, he begins by showing them a picture of the blast's ...


Jessica Mauboy awarded medal for speaking out against racism and bullying  SBS

"I truly believe treating others the way you'd like to be treated", the singer said after receiving the Anti Defamation Commission award in Melbourne.


Imparting confidence  Deccan Chronicle

Gayathri Rashmi Nair, who loves experimenting with her talent, is a public speaker, debater, writer, storyteller and more.


Amanda Knox, in tearful return to Italy, roars against wrongful conviction  San Antonio Express-News

The American, once convicted and imprisoned in the death of a roommate, blames prosecutors and the media.


Why Premeds Should Hone Public Speaking Skills  WTOP

Why Premeds Should Hone Public Speaking Skills on WTOP | The idea of speaking in public can invoke fear in a lot of people. Through practice, however, this ...


Five Trustees appointed to the British Library Board  GOV.UK

The Secretary of State has appointed Jana Bennett, Delroy Beverly, Laela Pakpour-Tabrizi, Jeremy Silver and Wei Yang as Trustees to the British Library Board ...


Police speaking to man who allegedly attacked dog owner at Auckland's Kakamatua beach  Stuff.co.nz

The alleged assault left the dog owner unconscious and hospitalised with a broken jaw.


10 tips to improve your public speaking skills  Accounting Today

Do you suffer from glossophobia? You may be unfamiliar with the term, but if you're one of the 25 percent of Americans who have a fear of public speaking, you ...


A Virtual-Reality Program to Conquer the Fear of Public Speaking  The New Yorker

Lauren Mechling on how she used the virtual-reality program Ovation to conquer a fear of public speaking.


Public Speaking Makeover: 5 Techniques To Transform Your Public Speaking  Above the Law

Taking the time to try various ways to transform your public speaking is important.


Conquer Your Fear Of Public Speaking With These 5 Tips  Forbes

Public speaking is the single most difficult task in many people's professional lives, but it doesn't necessarily have to be this way. Use these five practical tips to ...


Master the Art of Public Speaking for Less Than $20  Entrepreneur

If you've ever been recruited to deliver a public speech, someone likely gave you a particular tip before you got behind the podium: Picture your audience in their ...


Afraid of public speaking? This is what the experts say  The Guardian

From 'pitch coaches' to TED talkers, there's an industry of self-help books about public speaking. What can we learn from the professionals?


The Many Ways Public Speaking Increases Your Visibility  Forbes

The next time you consider an invitation to speak, don't stop at the size of the room when you think about your potential audience. The potential scope and ...


Hong Kong suspends controversial extradition bill after mass protests  CNN

Hong Kong (CNN) Hong Kong will suspend a controversial China extradition bill, its leader said Saturday, in an apparent bid to quell further unrest and mass ...


Bernie Sanders’s speech defining democratic socialism, explained  Vox.com

Donald Trump is now at the center of Bernie Sanders's definition of democratic socialism.


Public Speaking Is No Longer a 'Soft Skill.' It's Your Key to Success in Any Field  Inc.

Great persuaders have a competitive edge in the age of ideas.


How I overcame my fear of public speaking – and learned to love it  The Guardian

I used to get palpitations at the mere thought of going on stage. But it was taking a teaching job that gave me the confidence to face any crowd.


It's Time to End the 'Manel' Tradition of All-Male Speaking Panels  GovExec.com

"It is not enough to give lip *service* to equality; leaders must demonstrate their commitment through their actions," says Dr. Francis Collins, director ...


Eight Basic Public Speaking Tips  Entrepreneur

If you want to supercharge your professional life, practice these basic tips before you move into more complicated public speaking techniques.


These are the 4 reasons you suck at public speaking (and how to fix them)  Fast Company

From not knowing your audience to rehearsing too much, chances are if public speaking makes you nervous you are likely making some of these mistakes.


Here's How To Get Better At Public Speaking  Forbes

Whether you give a presentation at work or appear in interview with a group of people, you will have to do some form of public speaking at some point in your life ...


How To Overcome Public Speaking Anxiety  Forbes

To attract high-paying clients, the number one strategy is public speaking. Therefore, it pays to find ways to overcome the natural fear of public speaking.


Public Speaking Doesn't Have To Be So Scary  Forbes

Discover how to overcome your fear of speaking in front of a crowd.


Coaching Professionals Bust 13 Common Public Speaking Myths  Forbes

Many people are nervous about public speaking, especially if they don't have much experience. However, following the wrong tips can make your presentation ...


Giving a Speech? 6 Tips to Wow Your Audience  Fortune

Planning to speak to a group at work or a conference? Here are six tips for hitting it out of the park.


I was not booed, I cried for Uhuru, says Sabina Chege  Daily Nation

Murang'a County Woman Rep Sabina Chege has refuted claims that she was booed on Friday during the Embrace rally at Kimorori grounds, saying she only ...


Unique Ways To Finally Kick Your Fear Of Public Speaking  Forbes

Presenting in front of groups is a fact of life in the professional world. We all get a little nervous. Here are some *fresh* strategies for kicking your fear of public ...


What Public Speaking Coaches Often Get Wrong  Forbes

We know public speaking is many individuals' greatest fear. And when people think of public speaking coaches, they often think of someone who will help them ...


Public speaking: is the push to make students employable going too far?  The Guardian

Assessed presentations on courses from physics to philosophy are traumatising vulnerable students.


Simple, Effective Public Speaking Tips for Engineers  IEEE Spectrum

THE INSTITUTEThere are few skills that can help you climb the career ladder faster than the ability to speak well in public. Senior management is always on the ...


Hate public speaking? These affordable online classes can help squash your nerves.  Mashable

Take a baby step into the world of public speaking with these online courses.


HER take on public speaking: A conversation with Jeanne Guynn  The Gazette

Jeanne Guynn had no interest in public speaking when she first joined Toastmasters eight years ago. “I was so shy and timid that I wouldn't make eye contact ...


Three Of The Biggest Mistakes Made When It Comes To Public Speaking  Entrepreneur

Richard Dean is the author of Crowdpleaser: The 100 Greatest Public Speaking Tips of All Time, from Socrates to Steve Jobs. Published by Emerging Markets ...


Don't Wait For A Keynote To Invest In Public Speaking Training  Entrepreneur

After launching my communication strategy firm, I continue to be shocked at clients reaching out a week before their big keynote to get help with public speaking.


What can make a good public speaker truly great?  Raconteur

Speaker no-nos: text-filled slides, poor preparation, and a lack of personality. So what do the experts think makes a great speaker?


Suzy Welch: The fool-proof public speaking tip that will make you sound like a pro  CNBC

Public speaking can be frustrating, anxiety-producing, or, for some, downright terrifying. Bestselling management author and CNBC contributor Suzy Welch ...


Improve Your Public Speaking Skills in Just Two Hours, And for Less Than $20  Entrepreneur

When you think about it, public speaking is a lot like dying: everyone dreads the inevitable moment they have to do it themselves. Sure, it's not as scary as sharks ...


Seven Ways To Make Public Speaking Less Scary (And More Profitable)  Forbes

Public speaking can be daunting, but in the business world, it's invaluable. It enhances your standing as a leader, inside and outside your company.


The real reason Nancy Pelosi is ducking impeachment  The Washington Post

Democrats must open an impeachment inquiry without delay.


Rein in meetings with stronger public speaking skills  The Gazette

Jeanne Guynn knows most people don't practice parliamentary procedures while at a potluck. The Five Seasons Leadership Academy, a subgroup of ...


What I Learned About Public Speaking From Starting My First Speaking Tour  Entrepreneur

Just two months ago, I kicked off something I've never done before: a speaking tour. Based on my book Her Big Idea, my talk wrestles with big questions ...


How to be heard: the art of public speaking  The Guardian

In an age of blanket social media use, getting your voice across has never been more important or difficult. But what are the secrets of winning over your ...


How to Conquer Your Fear of Public Speaking  Business News Daily

Public speaking is a nerve-wracking endeavor for many people. These tips will help you conquer your fear of public speaking and head into that presentation ...


How to Celebrate Walt Whitman’s Two-Hundredth Birthday  The New Yorker

This year we celebrate the two-hundredth birthday of Walt Whitman; and by “we” I mean all of us who take conscious pleasure in speaking American English.


How to be confident when public speaking  image.ie

Journalist Colette Sexton gives her top tips for public speaking.


home | site map
© 2007