Traffic Building Information


Common Website Mistakes


It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.

What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.

Symptoms:

1. You cannot quantify your website's traffic statistics even in general terms. This should be as common knowledge as your last year's revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don't know how much traffic you are getting?

2. Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail.

3. Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins "how did you hear about us?"

4. Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about?

If your organization displays any of the above symptoms, don't despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing!

Tony Valle is owner of Promethius Consulting, LLC, a website design and marketing firm. Learn more at http://www.promethius.com


MORE RESOURCES:
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My Turn: Traffic management beats a 'Great Wall' in the Capital City  Concord Monitor

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Man critically injured after car crashes into building, tree, pole in Salt Lake City  KSL.com

A 22-year-old man was critically injured after the car he was driving collided with a building, tree and pole Thursday afternoon, authorities said.


No injuries reported in North Side building collapse  WGN TV Chicago

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Van crashes into tax service building in Dayton  WHIO

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Excavator tips over as foundation of building under demolition caves in  Bangor Daily News

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I-83 Exit 4: Watch for overnight lane restrictions as work starts for new interchange  York Daily Record

Crews will be doing ramp and shoulder work in preparation for the building of a new interchange.


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Live updates: Emergency services at scene of collision in Troon Way, Leicester  Leicestershire Live

Drivers are being advised to avoid a Leicester street after a collision. Area Traffic Control says emergency services are dealing with an incident on Troon Way ...


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Deadly air in our cities: the invisible killer  The Guardian

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