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E-Commerce & Streaming Media: A Marriage that Works
In the heavily populated world of E-Commerce, what determines whose site will be successful and whose won't? Is it the layout and design of the basic site? No. We all know of sites where no expense was spared on design and the company still failed to produce a commercial success. Is it the product offering? No. We all know of sites where the product offering was more than adequate, the pricing competitive, and service was acceptable, yet success was elusive. Is it a traffic problem? No. We read letters everyday in forums and discussion groups from those whose sites generate a lot of traffic, but sales volume is only marginal. What determines success is the ability to stand out in a crowded field! What determines success is making your site different from your competitors. What determines success is the way in which you present your offering so visitors will want to stay at your site and buy from you. Purchasing decisions are not simple ones. It doesn't matter if you're targeting consumers or business buyers. People seek ways to make their buying decisions easier. It is up to you to: · Learn what your customer wants · Highlight the features and benefits that appeal to the customer. · Present your product in a way that differentiates you from your competition and utilizes your product knowledge. How do you accomplish this in a meaningful way that doesn't drain your marketing budget? Utilize streaming media to capture your audience's attention and to focus on the aspects of your product that will generate a sale. Let's use an Internet store that specializes in southwestern pottery as a hypothetical example. We'll go on the assumption that the store has an attractive website with good navigation and a secure shopping cart system. The return policy is clearly stated, and there is specific contact information. On the site is a nicely laid out catalogue with good product descriptions, small, fast loading graphics (which can be enlarged for a closer inspection) and a well-designed price list. The products are grouped by type (urns, bowls, vases etc.) so that a visitor can browse easily. A perfect Internet shopping experience, right? The answer is only a qualified "yes" because this store is no different than several hundred others selling the same merchandise. What can this store owner do to make shopping at his site exciting, fun, and memorable? · Use a short audio to introduce southwestern pottery to the visitor. What are its' special characteristics? Why is it different than pottery produced in other regions? · Show visitors where the pottery originates with a slide show. Use pictures of the artisan's studio and the area that surrounds it. Coordinate the slides with a script that describes the geography and how it contributed to the style of pottery shown. · Interview several of the artisans on videotape. Let them tell your visitors about themselves and their work. · Have a pottery collector talk about the use of color as it relates to southwestern pottery. · Do a video as a cross promotion with a local interior designer. Describe and show how to best use southwestern pottery as part of a complete decorating scheme. · Use video to show the actual creation of some of your better pieces. Take your visitors inside the artist's studio for an "up close" look. You might even be able to generate revenue with some of your original programming. Sell commercial spots within the presentation to other merchants who offer products that are complementary to yours. (This can be as simple as inserting a graphic.) Work with these same merchants to promote local events that highlight the products of your area. Your local Chamber of Commerce might even want to purchase a spot in one of your streaming presentations. For an E-commerce site with affiliates, use streaming media to help your member sites. Put together a slide show that gives participating members a chance to briefly highlight their own sites for a small fee. Use two to three graphics from each member and have relevant text from each member scroll by as their store appears in the show. Not only do you recoup some of your production costs from the advertising, but you also get your sales commission when member sales increase! Streaming media should not be used arbitrarily, however. Unless your material is relevant to your visitors and adds perceived value to their purchase, don't waste your time or theirs. When designing your streaming media presentation, ask yourself what it will accomplish that your current content doesn't. Will it complement your existing material? Will it be utilized to enhance your offering? Will it provide additional incentive to make your visitor buy? If you can answer yes to those questions, streaming media should be a strong candidate for your marketing dollars. Use streaming media technology wisely, and it will go a long way to making your E-commerce site stand out in a very crowded field. Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs. Please direct all questions and comments to:
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A Costco Video Streaming Service Could Be a Big Mistake Motley Fool There's nothing the warehouse club can offer that will be better than what's already available. Ultraviolet video streaming service shutting down on July 31 AppleInsider Digital movie locker *service* Ultraviolet has warned it will be shutting down on July 31, with the rise of the competing Movies Anywhere and other movie storage ... Ride-hailing giant Grab says users can soon stream videos on its app CNBC Southeast Asian ride-hailing giant Grab said Tuesday users will soon be able to stream movies and TV shows on its app as a result of a partnership with ... Apple's streaming video service could launch by mid-April, report says AppleInsider Apple has informed entertainment companies partnering on an as-yet-unannounced video streaming *service* to ready their respective *content* by mid-April, ... Here's A Tool For Multi-Channel Video Streaming and Monitoring Radio & Television Business Report VCOM WebRTC from IntraCom Systems brings "always on," non-blocking multi-channel communications to VCOM users' web browsers running on virtually any ... Apple Is Prepping a Netflix-Style Video Streaming Service ā and Potentially Bundling Music Into It Digital Music News According to a new report, Apple's rumored streaming TV *service* will be launching later this spring. The report cites several unnamed sources and is primarily ... LGBTQ Video Streaming Service, Gagaoolala Plans To Foray Into India Inc42 Media Southeast Asia's first LGBTQ-focused online video streaming *service*, Gagaoolala is reportedly planning to enter India this year. The Taipei-based company is ... LinkedInās live streaming service launches with the help of Microsoft KnowTechie LinkedIn started supporting video uploads 18 months ago, but now LinkedIn has live video in the form of LinkedIn Live. Here's how it works. Net Insight Signs Live Video Streaming Service Agreement With Fortune 500 Company Sports Video Group Net Insight has signed an agreement with a US-based Fortune 500 company for their consumer live video streaming *service*. The Net Insight Sye solution ... Hollywood tries to cripple several alleged pirate TV services in one lawsuit Ars Technica "Omniverse" sells illegal streams to several online TV services, lawsuit says. How To Watch Chelsea vs Manchester United Live Stream Online thesportsdaily.com Get ready to watch Chelsea vs Manchester United big match on FA Cup 2019 online. Find the best streaming options to watch the game here. Broadpeak Business Grows in the APAC Region, Kenth Andersson Appointed Director of Sales Broadcasting & Cable BroadpeakĀ®, a leading provider of *content* delivery network (CDN) and video streaming solutions for *content* providers and pay-TV operators worldwide, today ... Fantastic video-streaming services that are not named Netflix, Amazon, or Hulu TechHive Everyone knows the big online services. TechHive's resident film critic recommends checking out these lesser-known entertainment sources, some of which are ... Apple needs blockbuster acquisitions in gaming & video streaming to thrive, claims J.P. Morgan AppleInsider To boost Services revenue, Apple should use its cash hoard to try to buy video streaming giant Netflix or video game publisher Activision despite neither being ... Sinclair is building a streaming video bundle by focusing on local Digiday There is a lack of local news in OTT video. With its new streaming *service*, Sinclair Broadcasting is looking to fix that -- for free. Viacom to buy video streaming service Pluto TV for $340M CNET Move comes as several rivals are reportedly exploring expansion into streaming. Online Content Creators Made $6.8 Billion in 2017, Study Says Fortune Nearly 17 million Americans earned income creating *content* for nine online platforms, including YouTube, Instagram, Wordpress, and Twitch. Wellington Library: Get started streaming films for free Wellington Times The popular on-demand film streaming *service* Kanopy is now available for free for members of Macquarie Regional Library. Latency Plagues Super Bowl Video Streams, Finds Phenix TV Technology New research reveals the best average streaming latency to be about 30 seconds. Premiere: Watch Taylor Bennett's New Video for "STREAMING SERVICES" Complex The track will be featured on Taylor Bennett's upcoming project, 'The American Reject.' Apple Prime Would Be a Gigantic Hit, Huh? Gizmodo It's imminent. Multiple outlets now report that Apple will announce new video streaming and news subscription services at a celebrity-studded event in Cupertino ... Best Practices For Premium Video Streaming, Part 5: Performance Testing StreamingMedia.com Advances in monitoring and analytics anchor superior OTT user experiences. Here's a road map for pre-event testing that will ensure high-quality performance ... Coplex co-founder sells his LA video streaming service to Viacom Phoenix Business Journal A co-founder of Phoenix-based tech startup accelerator Coplex has sold his free video streaming *service* Pluto.tv to Viacom Inc. for $340 million, according to ... T-Mobile's ad-supported video streaming service arriving soon, report says FierceVideo T-Mobile is still working on its big, disruptive pay TV *service*, but the company could be launching a free, ad-supported streaming video *service* within the next ... Video Streaming Platforms Do Not Require Licences From Govt: Centre Tells Delhi HC Inc42 Media The court was hearing on the plea filed by a NGO Justice for Rights Foundation. It also dismissed the plea which has sought removal of vulgar *content*. The NGO ... Apple To Release New Video Streaming Service This Spring Yahoo Finance Apple is planning to debut its video streaming *service* this spring, and Morgan Stanley is predicting an increase in the stock this year. The Ticker's Jackie ... RPT: Apple in final stages to launch video streaming service Yahoo Finance Apple is reportedly in the final stages of preparing its new video streaming *service*, according to CNBC. This as it faces pushback from news organizations for ... Microsoft Monday: Bill And Melinda Gates' Annual Letter, Xbox One 1902 Update, LinkedIn Live Video Forbes This week, āMicrosoft Mondayā includes details about the Bill and Melinda Gates' annual letter, the Xbox One 1902 system update, LinkedIn's Live Video ... 14 years of YouTube: A look at the video streaming platform's positive contributions Firstpost YouTube's influence over the future of *content* creation is immense, and it's all up to the audience. Global Live Video Streaming Services Market 2018:2025, Top Players ā Netflix, Hulu, Amazon Instant Video Industry News Network MRS Research Group recently Published Global Live Video Streaming Services Market research study with more than 100 industry informative desk and ... Shemaroo Launches Video Streaming App ShemarooMe for Android, iOS, and Web Gadgets 360 One of India's entertainment old guards, Shemaroo, has launched its own video streaming *service* app ShemarooMe, for Android, iOS, and the Web. Major International Streaming Service Signs on Perth Startup Coincast Media newsBTC Perth, 18 February 2019: International streaming *service* DIVAN.TV has signed a deal to rebroadcast Season 1 of Coincast TV, the world's first mainstream show ... Rural Charleston schools live-stream AP courses with a Wando High teacher Charleston Post Courier For the first time, students at two rural Charleston County schools are live-streaming an Advanced Placement course this year in a virtual partnership that aims to ... Is Disney's Streaming Service to Blame for Netflix's Marvel Cancelations? IGN On the heels of Netflix canceling its five Marvel series, we explore what the root cause for these shows being given the ax. Live video streaming available for Regents meeting, Feb. 7-8 UWGB The Board of Regents February meeting will be webcast this week from UW-Madison. Live video streaming is scheduled for the following times: Thursday, Feb. As Video Streaming Services Proliferate, Apple Knows Only a Few Will Survive The Mac Observer The Particle Debris article of the week tells a story about the future of streaming video services, what Apple is up against and suggests how it will win. I'll point to ... Jefferies' Tim O'Shea: Apple's video service won't replace iPhone drop Business Insider Even if it becomes far bigger than Netflix, it still won't make up for the iPhone's decline, Jefferies' Tim O'Shea said. Cloudflare Suspends Streaming Sites and File Hosters, But Not Over Piracy TorrentFreak Cloudflare has suspended the account of the video streaming *service* RapidVideo, as well as several similar platforms. Some suspect that piracy allegations ... Grab Is Adding Netflix-Like Video Streaming To Its App ā Goes Live In Sāpore And Indonesia By End March Vulcan Post Grab users will be offered a three-month access to HOOQ's wide range of Hollywood and Asian titles, which can be played directly from the Grab app. Amazon Gears Up to Battle Netflix for Movie Streaming Supremacy TheStreet.com Netflix Inc. (NFLX - Get Report) is undoubtedly the current king of *content* streaming, but Amazon Inc. (AMZN - Get Report) wants to disrupt its leadership and is ... Netflix is setting up a Toronto production hub in the Port Lands Toronto Star Video-streaming giant Netflix is setting up a production hub in Toronto's Port Lands, leasing space from local studios on the redeveloping east downtown ... Nine's Stan hikes subscription prices to match Netflix The Age Nine-owned video streaming platform Stan has quietly increased the pricing of its most popular plans after signing a *content* deal with US-entertainment giant ... How to Fix Netflix Video Quality in Chrome and Firefox Guiding Tech Netflix offers three different plans and your video streaming quality can vary a lot depending on your subscription plan. The first plan is Basic that costs $9/month ... Amazon Prime Video's next Prime Original Series 'Bandish Bandits' is a romantic musical Best Media Info It is a story of two different personalities who come together for their love for music. Shankar, Ehsaan and Loy are making their debut in video streaming space. āAmazon Liveā is the retailerās latest effort to take on QVC with live-streamed video TechCrunch Amazon is taking on QVC with the launch of Amazon Live, which features live-streamed video shows from Amazon talent as well as those from brands that ... Lyon vs Barcelona, UEFA Champions League Live Streaming Online: How to Get CL 2018ā19 Match Live Telecast LatestLY The Champions League 2018-19 brings us the contest between Lyon and Barcelona in the round of 16. Lyon vs Barcelona, UEFA Champions League Live ... Video Streaming Softwares Market Top Scenario, SWOT Analysis, Business Overview & Forecast 2025 Honest Version In 2018, the global Video Streaming Softwares market size was million US$ and it is expected to reach million US$ by the end of 2025, with a CAGR of during ... Appleās Streaming Services Wonāt Save the Company, Says Analyst Barron's Apple 's (ticker: AAPL) video-streaming *service* is widely anticipated to launch this year. But Jefferies believes the offering will not material to the company's ... Alibaba Buys 8% Stake in Chinese Video Platform Bilibili Variety Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, emphasizing its commitment to *content*-driven e-commerce. Apple's news and video subscription services: What we know so far Stuff Magazines Apple's scheduled an event for 25 March, and at it we're expecting to see the company unveil both a subscription news *service*, Apple News, and a TV streaming ... New Project Develops Video Streaming over 5G for Emergency Services 5G.co.uk UK IoT connectivity and solutions provider Pangea teams up with Kingston University to develop advanced video compression and data transfer techniques over ... Liverpool vs Bayern Munich, UEFA Champions League Live Streaming Online: How to Get CL 2018ā19 Match Live LatestLY The other clash of the Champions League 2018-19 is between Liverpool and Bayern Munich in the round of 16. Liverpool vs Bayern Munich, UEFA Champions ... MX Player offers premium shows for free Times of India India Business News: MUMBAI: Popular video app MX Player, available for Android and iOS handsets, has reinvented itself as a *content* provider on the lines of ... YouTuber Claims Online Pedophile Ring Operates Freely On YouTube The Daily Caller YouTuber Matt Watson exposed what he called a āwormhole into a soft-core pedophilia ringā on the video streaming platform, in a video uploaded Sunday. New Episodes Push 'One Day at a Time' Onto Parrot Analytics Top 10 Digital Originals Chart Media Play News John Latchem. February 19, 2019. Share on Facebook; Tweet Ā· Send email. The premiere of the third season of Netflix's āOne Day at a Timeā helped push the ... China's digital gold rush: Meet the new breed of entertainers who found a career in live streaming ABC News Singing and telling jokes to hundreds of thousands of people tuning in on their mobile phones is not just a lifestyle in China, but a lucrative career that can make ... Baidu and iQiyi Have a Lot to Prove This Week The Motley Fool China's leading search engine and the country's largest streaming platform provider report fourth-quarter results on Thursday. Both stocks can use a boost. Tesla Dashcam captures instant karma after angry driver assaults Model 3 Teslarati A Tesla Model 3 owner is thanking his electric car's built-in dashcam after the feature proved useful as evidence for a road rage incident that resulted in a ... Talent agency giant Johnny & Associates creates its first virtual idols The Japan Times Major entertainment agency Johnny & Associates Inc. announced on Tuesday that it is creating its first virtual idols in collaboration with video streaming *service* ... Ready for more Apple? Report details AirPods, Macs, iPhones, iPod Touch updates for 2019 - USA TODAY Ready for more Apple? Report details AirPods, Macs, iPhones, iPod Touch updates for 2019 USA TODAY From new AirPods to iPhones, Apple may be in for a very busy 2019. Reliance Jio tops 4G availability in India but offers the slowest speeds: Report Hindustan Times During Q4 2018, Reliance Jio offered the widest 4G availability in India. Jio however had the slowest 4G speeds in the industry, according to a new report. Save $50 on Xbox One S and Xbox One X Bundles from the Microsoft Store TrueAchievements If you missed out on the recently discounted Xbox One X on Newegg, Microsoft's latest promotion is offering $50 off the price of Xbox One X and Xbox One S ... The Google Pixel 3 XL's camera is as good as everyone says it is ā here's the proof Business Insider The Google Pixel 3 XL smartphone is perfect for photo and Google enthusiasts who like the size, display, and feel of a larger phone. Amazon will let you stream free movies and TV shows through IMDb CNBC New streaming *service* IMDb Freedive lets users stream full-length movies and TV shows for free on IMDb's site and Amazon Fire TV devices. Walmart abandons plans for video streaming service and will focus instead on Vudu CNBC Here's a plot twist ā one company is deciding not to launch a new streaming video *service*. At a time when NBC, Disney, AT&T, Viacom, Apple and others are ... Will Apple Succeed In The Video Streaming Business? Forbes With sales of iPhones and other hardware cooling off, Apple has been turning to its Services business to drive growth. The company is expected to launch its ... Deals: Amazon Fire Devices, Dell Vostro Desktop, TCL 4K TV PCMag Amazon Fire TV streaming devices and Fire tablets are on sale and you can snag a Dell Vostro 3670 Intel Core i7 6-Core Windows 10 Pro desktop for just $629. NBC launching new ad-supported video streaming service in 2020 with live TV and ā1,500 hoursā of TV shows 9to5Mac Streaming video has become a booming industry, with giants such as Netflix, Hulu, HBO, Amazon, and others. Now, another *service* from NBC may be joining ... Comcast is developing a video-streaming platform for broadband-only customers CNBC Comcast is planning to launch a new product that will allow broadband-only customers to aggregate popular streaming services and control connected-home ... Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories Variety Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming ... The Ripple Effect Of Streaming Video Forbes In recent months there have several new announcements about streaming video, which will create a ripple effect across Hollywood and the media/advertising ... This company uses AI to track down password sharing for video streaming The Verge Have you ever shared a password for a video streaming *service* like Netflix or HBO Go? Well, UK company Synamedia might find out about it. The company ... Facebook's Watch video streaming service launches worldwide Fast Company The company first launched the video streaming *service* in the U.S. last year, and now finally people in other parts of the globe will be able to see it. Watch is ... US Wireless Video Streaming Sucks, Study Says Motherboard A new study suggests that the United States lags behind dozens of other countries in terms of video streaming quality over wireless networks. Open Signal's ... Best Practices for Premium Video Streaming, Part 4: Playback StreamingMedia.com After addressing media delivery, online *content* providers have one more hurdle to clear in order to deliver the quality of experience consumers are looking for ... Walmart may launch a video streaming service to battle Netflix, Amazon Ars Technica Walmart may be the next giant to enter the video streaming wars, according to a report from The Information. The retailer is reportedly considering launching its ... |
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