Video Streaming Information


Five Ways to Profit from Using Video Online


The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.

Businesses, on the other hand, have largely been left standing on the shore, scratching their heads and wondering if there's any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infommercials. Here are just five of the many ways video adds to the bottom line of any company.

1. People remember more of your message.
While people generally remember 10% of what they read and 20% of what they hear. But, they'll remember as much as 50% of what they see and hear together. Before anyone can act on your message, they need to process and remember it.

2. Increase responses by up to 30%.
A call to action is much easier to follow if it is actively delivered. Sound and motion are powerful action drivers, especially when they are delivered by your sincere enthusiasm and passion for your topic. Companies who have made the switch to video email and on- demand broadcasts have reported response rates jump as much as 30% following a broadcast.

3. Build your credibility.
People do business with people they know, like and trust. When you cut through the technological barriers of the Internet and put yourself online, you put "your self on the line" as far as viewers are concerned. The time it would normally take you to build a relationship with a potential customer can be dramatically shortened as a result.

4. The cost savings are obvious.
Anytime you can avoid the high costs of sending someone on the road to meet with clients or attend a meeting, the bottom line savings are immediate and obvious. In addition to any costs associated with attending a meeting, you need to factor in travel costs covering airfares to taxis and tolls, hotel costs, meal expenses, and even your internal costs to process the expense paperwork.

5. Soft cost savings multiply returns.
Spare yourself the productivity drain and the physical and mental tolls travel takes on your company's road warriors and you could enjoy "soft" cost savings that dwarf your hard dollar travel costs. Want an example? Look at your own calendar for the past month and count up just the hours you spent traveling to and from meetings. Multiply that by your hourly wage, and then by the number of employees in your firm.

If reasons like these don't help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company.

There were many who claimed the smeary images on hard to handle rolls of paper called "faxes" could never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?

Liz Micik has spent 25 years helping companies use the right market, right message, and right media to get the results they want. She turns your video learning curve into a fast and easy profit curve in her newest book, "Cue the Director: 10 Simple Steps to Online Video Success." Visit http://www.powerpresenters.com to learn more and have free weekly video tips emailed to you.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


USA TODAY

How to pick the best video streaming service
USA TODAY
Cord cutting is getting complicated. How do you know which of the major streaming services -- Netflix, Amazon Prime, Hulu, not to mention many smaller ones -- is best to you? Kim Komando walks you through your options. Kim Komando, special for USA ...
Amazon Prime VideoPC Magazine

all 15 news articles »


eMarketer

Live Video Streaming Continues to Gain Steam
eMarketer
More people are streaming live video content than ever before, thanks in part to efforts from Facebook, Hulu and the NCAA. According to a May 2018 survey by the Interactive Advertising Bureau (IAB), 47% of live streaming video viewers worldwide are ...



Seeking Alpha

Will Video-Streaming Aggregator Roku Continue Its Rally?
Seeking Alpha
Shares of Roku (NASDAQ:ROKU), the California based over-the-top (OTT) television streaming platform, were on a rally mode last week. The rally was driven by bullish analyst sentiments, as Wall Street analysts see Roku gain a bigger share of the OTT ...



Broadcast

Study reveals video streaming drawbacks on different devices
Broadcast
An extensive video streaming study by cloud-delivery provider Akamai has revealed that different devices – smartphones, large-screen smart TVs, set-top-boxes and desktop PCs – deliver different levels of video quality, even when tested under identical ...



CNBC

Buy Netflix shares because of its 'insurmountable' lead in video streaming: Credit Suisse
CNBC
Netflix will dominate the online video subscription market for the next decade due to the strength of its original content, according to Credit Suisse. The firm's analyst assumed coverage on Netflix shares with an outperform rating, citing the ...

and more »


Engadget

Comcast will limit Xfinity Mobile video streaming resolution
Engadget
Xfinity Mobile customers will soon see a change to their video streams. In the coming weeks, videos streamed using cellular data will be limited to 480p resolution, a move that other carriers including T-Mobile, Verizon and Sprint have implemented for ...
Comcast's Xfinity Mobile Is Now Throttling Resolution, And Speed. Even UNLIMITED Users. Details Inside. : technologyReddit

all 32 news articles »


Video Streaming Marketers Prove Big 2018 TV Spenders
MediaPost Communications
Video streaming services dramatically increased national TV advertising spending for the first six months of 2018 -- due to highly viewed sports programming, such as the Winter Olympics. National TV revenues climbed 75% to $376.3 million from $214.6 ...



Adweek

Which Video Streaming Service Is Right for You?
Adweek
It's no secret how popular streaming video services have become. According to Deloitte's 2018 Digital Media Trends Survey, over 55 percent of U.S. households were subscribed to a paid video streaming service in 2017. In early 2018, 10 percent of all TV ...



The Guardian

UK Top 40 singles chart to include video streaming figures
The Guardian
UK Top 40 singles chart to include video streaming figures. Tally will take in Apple Music, Spotify, YouTube and Tidal, while streams from free and paid-for services will no longer be weighted equally. Eamonn Forde. Sun 24 Jun 2018 19.01 EDT. Share on ...
Official Charts Adds Video Streaming To MetricsCelebrityAccess ENCORE (press release) (blog)
Video to enter UK's Official Singles Chart this summerOfficial Charts Company

all 77 news articles »


Engadget

Verizon shuts down its free Go90 video streaming service
Engadget
Verizon is pulling the plug on Go90, its free streaming service that launched in October 2015. Go90 will officially shut down on July 31st, Variety reports. The Go90 app offers live sports, licensed television shows and short-form original programming ...
Verizon Shutting Down Video Streaming App Go90Billboard
Verizon deep-sixes its Go90 video streaming serviceTechRadar
Verizon Is Shutting Down Go90, Its Ill-Fated Mobile Video ServiceVariety
Digiday
all 89 news articles »

Google News

home | site map
© 2007