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Five Ways to Profit from Using Video Online
The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.
Businesses, on the other hand, have largely been left standing on the shore, scratching their heads and wondering if there's any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infommercials. Here are just five of the many ways video adds to the bottom line of any company.
1. People remember more of your message.
2. Increase responses by up to 30%.
3. Build your credibility.
4. The cost savings are obvious.
5. Soft cost savings multiply returns.
If reasons like these don't help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company.
There were many who claimed the smeary images on hard to handle rolls of paper called "faxes" could never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?
Liz Micik has spent 25 years helping companies use the right market, right message, and right media to get the results they want. She turns your video learning curve into a fast and easy profit curve in her newest book, "Cue the Director: 10 Simple Steps to Online Video Success." Visit http://www.powerpresenters.com to learn more and have free weekly video tips emailed to you.
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