Video Streaming Information


Put Audio & Video on Your Web Site


As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. They are always pleasantly surprised when we tell them that they can do it themselves!

Let's start with an audio only presentation:

  • Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Keep the script simple. If your site offers a wide variety of goods or services, you might consider several different messages with each one keying in on one or two important areas.

  • Have someone who is not familiar with your business review the script and your site. Be sure that they understand your message. If they don't, rewrite it!

  • Practice reading the script until you feel completely familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you'd prefer not recording the audio yourself.)

  • Use the best quality tape recorder available to you. A cassette recorder is fine.

  • Use a high quality brand name audiotape.

  • An external microphone that plugs into your recorder is preferable to the one that comes built-in. They are very inexpensive and produce a better recording.

  • Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn't it?)

  • Speak naturally! It can help to have a friend or colleague act as an audience to give you focus.

  • Record your presentation several times. Select the one that will sound the most natural and inviting to your site visitors.

  • Send the tape to the encoding (streaming) vendor. They'll take it from there!

A video presentation takes a little more time and effort, but you really can do it yourself. Your home video camera will work just fine! All of the same rules you used to make your audiotape apply here including the use of an external microphone. Good quality videotape is essential. The following suggestions will help you prepare a video presentation for your site that should stream very well:

  • Keep the camera steady! Put the camera on a tripod or brace it against something solid like a table or a wall. If you must pan or zoom, do it very slowly. (Too much motion can cause a "blurry" stream.)

  • Simplify your frame. Think about where everything is going to be. People coming in and out of the frame can create movement that may cause confusion.

  • Stay focused. A lot of auto-focus cameras can't focus properly if you are too close to your subject. Five or six feet away is a good distance. Don't try to shoot through a window; the camera will focus on the glass.

  • Good lighting is essential. Try to light your scene from the front. Don't stand in front of a window; the backlighting will cause you to be in silhouette. Try shooting outside if possible.

  • Use the fastest record speed. This will insure the best video quality.

  • Record in a quiet place. Hold the mike close to your mouth to cut down on external noises.

  • RELAX AND ENJOY YOURSELF! It really shows. Practice until you feel comfortable.

If you have additional questions or concerns, your streaming vendor should be ready and able to assist you.

Early adopters of Rich Media techniques, streaming being one of them, have already started to reap the rewards of higher click-through rates and increased conversion rates. If your message is meaningful and relevant to your site visitors, your streaming presentation will add to their enjoyment of visiting your site and encourage them not only to buy but also to return and buy again!

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to: Ronni@wbcimaging.com 520-742-5780 http://www.wbcimaging.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Best Practices for Premium Video Streaming, Part 4: Playback
StreamingMedia.com
Three major transport mechanisms have emerged to support video streaming. Common Media Application Format (CMAF) requires special support from the CDN for chaining chunks and storing fragments, and the player needs to understand this newer ...



NBC Bay Area

YouTube Back Up After Users Report Video Streaming Site Outage
NBC Bay Area
How Much Sleep do you Really Need? Danny Moloshok/AP. File image of YouTube. We can apparently get our YouTube on again. An outage late Tuesday prompted users worldwide to report on social media the video streaming website was down.
YouTube DOWN: Error 503 Internal Server Issues - Google Video streaming site NOT WORKINGDaily Star
YouTube Users Report Video Streaming Site is DownNBC 5 Dallas-Fort Worth
YouTube is down everywhere and users aren't happyNEWS.com.au
Express.co.uk -Digital Trends -The Sun -Twitter
all 764 news articles »


The Sociable

How OTT video streaming service Popcornflix engagement skyrocketed with Unreel: case study
The Sociable
Video streaming service Popcornflix partnered with Unreel to create a tech solution to unify and update mobile branded apps and its website. A month after launching the new Unreel-powered desktop and mobile website, Popcornflix saw a number of ...



MarTech Series

Telstra Acquires Video Streaming Solutions Provider Ooyala
MarTech Series
With Ooyala Flex Media Platform underpinning its industry-leading suite of video streaming and media logistics solutions, Ooyala powers the content supply chain of many of the biggest names in media, entertainment, telecommunications, enterprise, ...

and more »


The anti-Netflix: Free, ad-supported video streaming services are growing
Digiday
The Roku Channel, a free video streaming service from the connected-TV device maker with movies and TV shows and a handful of 24-hour linear channels from digital publishers, is now the fifth-most popular app on Roku in terms of reach, the company said ...



Broadcasting & Cable

Harmonic Leads the Charge for Virtualized Cable Access and Video Streaming at SCTE Cable-Tec Expo
Broadcasting & Cable
SAN JOSE, Calif. — Oct. 17, 2018 — Harmonic (NASDAQ: HLIT) today announced that it will demonstrate groundbreaking new innovations in virtualized cable access and video streaming at the SCTE Cable-Tec Expo, Oct. 22-25, in Atlanta. Harmonic's ...



Quartz

India's got 4G everywhere. So why's video streaming rubbish?
Quartz
OpenSignal graded the quality of video-streaming on a scale of 100 using proprietary testing methods. Scores between 0 and 40 denoted “poor” performance, 40-55 was “fair,” and 55-65, 65-75, and 75-100 judged “good,” “very good,” and “excellent,” ...

and more »


Motley Fool

Apple's Upcoming Video-Streaming Service Could Possibly Be Free
Motley Fool
Apple (NASDAQ:AAPL) is very obviously working on some type of video-streaming service, buying up content across genres hand over fist over the past year. CEO Tim Cook even acknowledged the service directly for the first time in August during the Mac ...

and more »


Maxim

Apple's Upcoming Video Streaming Service Will Be Free on iOs And Apple TV
Maxim
Apple's entry into the streaming video market seems all but assured now with new rumors indicating the service will be free to people with iPhones, iPads and AppleTVs. Joining the fray with established players like Netflix and Hulu as well as newcomers ...

and more »


Business Insider

'We needed to re-educate the market on Hulu': The video streaming provider's CMO explains why it needed a refresh
Business Insider
The OTT space is heating up, with AT&T announcing this week that it will launch a new streaming service next year to compete with the likes ofNetflix, Hulu and Disney. But Hulu is not worried, and has plenty of things going for it, its chief marketing ...


Google News

home | site map
© 2007