|Web Design Information|
Long Copy Sales Letters on the Web: Hype or Not?
I have written before about long sales copy on the web. But I have more to say on the subject.
First, let me be clear about what I'm saying here. I'm not talking about long content pages within dozens of other pages on a site. I'm talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name.
Next, let me say this: long copy works, online and offline.
If you can hold someone's attention with your writing, a long page gives you the space to deliver all the benefits, cover all the features and address a myriad of reader questions and concerns. So long as the letter carries momentum and holds the reader's attention, people will keep scrolling.
And you'll get a better conversion rate than you would with a shorter page. This is true offline, and on the web also.
However, what I have found is two distinct approaches to the long, online sales letter. Both work, but do so in different ways.
Long copy style #1: Selling with Hype
You probably know the kind of page I mean. Here's an example of the kind of copy you can expect:
"Income For Life? is the same program being praised by the true experts as "...a new breakthrough method that will probably lead more people from broke to millionaire status than 'Think & Grow Rich,' 'Rich Dad, Poor Dad,' and 'The Science Of Getting Rich' Combined!""
The copy style is fast, packed with superlatives, thick with unsupported promises and bulging with testimonials given by people who appear to sprinkle amphetamines on their wheaties.
The template for these sales pages is fairly consistent. Lots of highlighted subheads and indents. A breathless pace...and the promise of a better life. Success. Wealth. Happiness.
Well, we all want to be happy and most of us could do with some extra wealth.
But how is it that this approach works so well? Many of us look at these letters and are incredulous. And many of us would claim never to be persuaded by such an approach. But hundreds of thousands of people are.
How come? This copy approach has a hypnotic quality to it. It makes promises with such strength and enthusiasm. And in some way, it tempts us into a state of submission. We submit to the endless waves of promises and testimonials. We succumb to the thought that maybe, just maybe...this might work...and we might find that extra wealth or happiness.
And yes, even you will turn off your critical faculties from time to time. If you have ever purchased a lottery ticket you have been in this 'space'...where your desire for a better future overcomes your more rational thinking process. Hey, someone has to win. Right?
The same is true if you have ever felt your brain go soft in the face of an enthusiastic car or electronics salesperson. One half of your brain knows you are being persuaded to buy extra features you don't need and probably can't afford. The other part of your brain is whispering in your ear, "Hey man, chill. This feels good. Go with the flow, listen to the man."
This happens to us when we WANT to hear what we are hearing. When we WANT it to be true. When we allow ourselves to dream.
This is how hype works. It deepens our state of submission and creates a state of almost dreamlike optimism.
And it works.
The significant downside to this approach is that most of us wake up from the dream and find that the promises were empty. Or, to put it another way, we bought the ticket, but didn't win the lottery.
So if your aim is to build long-term relationships with your readers, prospects and customers, using hype is not the way to go.
The second style of long copy approach is quite different. Again, these are often stand-alone pages, many screens long. Again, you'll find the headings, the subheads, indents and testimonials.
But you'll find a very different approach in the writing style.
If you have ever read a sales letter from Bill Bonner, Ken Evoy or Allan Gardyne... this is the kind of writing I'm talking about.
These are still long, enthusiastic letters...and the pace still draws you down, line after line.
But here are some differences, and they are very significant.
- Within the text you will hear the genuine voice of the writer. You're not being sold with copy written by the 'Dream-O-Matic 2000' - you're being sold by a recognizable human voice, the voice of Bill, Ken or Allan.
- You are not succumbing to that state of dreamlike submission and suspending your critical faculties. You remain quite rational and quite clear in your thinking.
- You are hearing a voice that sounds and feels infinitely more trustworthy.
- You don't have to suspend your disbelief. Instead, you feel comfortable and believe what you are reading.
At the end of a letter like this, you make a choice...buy or not to buy. And it's a choice you are much less likely to regret.
Online sales letters like these are the children of traditional direct response letter writing. Good direct mail letters are written in this second way - by making a genuine connection with the reader and earning his or her trust.
There is a big upside to this second approach. It builds trust and loyalty. If your strategy is to build a list of happy prospects and customers who will come back again and again, this is the style you will want to adopt.
Long copy works, and it works in more than one way.
If you can reach a big enough readership (no small feat) and want to make big money, right now, hype might work for you.
But if you want to build a long-term list of repeat customers... be yourself and write to your audience with an enthusiasm that is built on a foundation of honesty and respect for your readers.
Article Resource: If you would like to learn how to write like a traditional direct marketer, read my review of Michael Masterson's Accelerated Program for Six-Figure Copywriting.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
Trends in Web Design in 2019 The Good Men Project
Dare to surprise your clients with a web design that breaks the Trends in Web Design in 2019 forever.
7 Guidelines for Extraordinary Web Design, Usability, and User Experience ADOTAS
When you're on the process of designing and redesigning your website, it's easy to be caught up with the entire process especially when it comes to the ...
Avail The Amazing Pay What You Want Offer On The Learn to Web Design Bundle With Wccftech Deals - Wccftech
Avail The Amazing Pay What You Want Offer On The Learn to Web Design Bundle With Wccftech Deals Wccftech
The Pay What You Want: Learn to Web Design is your chance to become a professional and earn big bucks and that too at a price of your choice.
Seven Key Aspects Of Web Design For Drawing In Customers Forbes
There are many ways to draw the eye of potential clients. One such way is through website design. Not only does your website contain information about your ...
Uk deal: Web design course down from £199.99 to just £12.99 Mashable
You will learn how to build responsive real world websites, using HTML5 and CSS3.
CMS platforms and web designers should be partners, not competitors The Next Web
When web designing platforms give people the ability to create something incredible on their own — coupled with a professional-looking design — it's a true ...
How AI is reshaping web development | Articles | Big Data Innovation Enterprise
How AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
How to Tell Your Brand Story Using Web Design Business 2 Community
Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your ...
New Web Design & Digital Marketing Platform for Schools, eduMEDIA, to Launch in 2019 PRNewswire
ORANGE COUNTY, Calif., Feb. 19, 2019 /PRNewswire/ -- Greatlike Media, an Orange County web design and digital marketing firm, is launching a branch ...
AI in Web Development: Reality or Hype ReadWrite
To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been ...
The 'Captain Marvel' Site Revisits Classic '90s Web Design Entrepreneur
No matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then ...
Captain Marvel’s official site dials up some 1990s web design Polygon
I don't know if it's too soon to call a film set in the 1990s a “period piece,” but Captain Marvel's marketers are doing their damndest to earn that label with a Comic ...
Web Design Don'ts: 13 Website Features That Can Ruin The User Experience Forbes
A "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ...
The 'Captain Marvel' site revisits classic 90s web design Engadget
No matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then th ...
WebBuilderZone Announces Unique Illustrated Guide to Web Design Agencies PRNewswire
NEW YORK, Feb. 4, 2019 /PRNewswire/ -- WebBuilderZone (https://webbuilderzone.com) has announced the official launch of its portfolio-driven Web Agency ...
BOWEN Sets New Initiative for the State of Web Design in 2019 PRNewswire
NEW YORK, Feb. 1, 2019 /PRNewswire/ -- BOWEN, a New York-based top web design company and creative agency, understands that online success in 2019 ...
How to Use Google Maps to Get More Web Design Clients Business 2 Community
So you want more web design clients, eh? I mean, who doesn't? There are a lot of different methods to go about getting these clients, but I'm willing to bet you've ...
Key B2B Web Design Trends for 2019 Announced by Bop Design PRNewswire
SAN DIEGO, Feb. 5, 2019 /PRNewswire/ -- B2B marketing and web design agency, Bop Design, released their take on the design trends that will be impacting ...
Six visual web design trends set to be big in 2019 – Econsultancy Econsultancy
As January comes to a close, it's time for a round up of web design trends we're likely to see a lot more of as 2019 progresses. Expect even more video *content*, ...
Responsive Web Design Questions About Mobile SEO Business 2 Community
Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...
How to Land the Digital Marketing Job of Your Dreams Entrepreneur
The 'Marketing, SEO & Affiliate Marketing Super Bundle' is your guide to digital marketing in 2019.
Web Design Company, Lounge Lizard, shares Five Common Conversion Costing Landing Page Mistakes - PR Web
Web Design Company, Lounge Lizard, shares Five Common Conversion Costing Landing Page Mistakes PR Web
New York, NY (PRWEB) February 18, 2019 -- NEW YORK, NY. Lounge Lizard is globally recognized as a top web design company within the web design and ...
Five on Friday: Web Design, Retention and Ad Revenue Subscription Insider
Five on Friday: Epix Now, GateHouse Media and Successful Subscription Sign-Up Pages, all at Subscription Insider.
Are there any good free courses for learning web design? - Business Advice Business.com
I have been working as an IT administrator for the last 7 years but now I want to make a shift in my career. I want to become a web designer and be really good at ...
Impact Web Solutions 20 Year Anniversary - Press Release Digital Journal
Feb. 22, 2019 / PRZen / GILBERT, Ariz. -- It was during the month of February 1999 that the idea for creating a Web Design company was born and put into ...
Web Development Business Management and Sales Techniques Business 2 Community
Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working ...
Madison's Best Web Design Company - Pursuitist
Parr Interactive, the Madison Wisconsin based web design company, has been named one of the “Best Madison Web Design Companies” by the Web Marketing ...
10 Best Design Presents Best Magento Web Design Firm Awards for January 2019 PR Web
When considering the Best Magento Web Design Firm ranking and 10 Best Design rankings, Magento is aware of those top marketing and web-focused ...
Awards for Top LA Web Development Company Announced for January 2019 by 10 Best Design PR Web
LOS ANGELES, Calif. (PRWEB) January 30, 2019 -- 10 Best Design is pleased to announce the winners of its Best LA Web Development Firm awards for ...
Best Responsive Web Design Agencies Honored with Awards for January 2019 by 10 Best Design PR Web
NEW YORK, N.Y. (PRWEB) January 28, 2019 -- 10 Best Design is pleased to announce the winners of its Best Responsive Design Firm awards for January ...
PepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles Adweek
PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage ...
Cimpress NV (CMPR)'s Financial Results Comparing With Newtek Business Services Corp. (NASDAQ:NEWT) - The Hi New Ulm
Cimpress NV (CMPR)'s Financial Results Comparing With Newtek Business Services Corp. (NASDAQ:NEWT) The Hi New Ulm
Cimpress N.V. (NASDAQ:CMPR) and Newtek Business Services Corp. (NASDAQ:NEWT) are two firms in the Business Services that compete against each other ...
Top Bay Area Web Design Agencies Honored in January 2019 by 10 Best Design PR Web
Doing business in the technology age requires businesses to have top-tier web pages to attract potential customers and keep them coming back. Fortunately, 10 ...
Best Manhattan Web Design Firm Awards Given for January 2019 by 10 Best Design PR Web
New York City is home to some of the highest-grossing and oldest businesses in the world, not to mention the three best web design firm candidates for the first ...
Godaddy (GDDY) PT Raised to $82.00 Fairfield Current
Godaddy (NYSE:GDDY) had its target price raised by Barclays from $80.00 to $82.00 in a report issued on Thursday. The brokerage currently has an ...
Grafenia Plc (GRA) Is Yet to See Trading Action on Feb 23 | Thorold News Thorold News
Shares of Grafenia Plc (LON:GRA) closed at 11.25 yesterday. Grafenia Plc currently has a total float of 768178 shares and on average sees 4361 shares.
Independent Group criticised for not registering as political party The Guardian
The new Independent Group of former Labour MPs has been criticised by Corbyn loyalists for not registering as a political party, with some accusing it of ...
London police plan to identify sex buyers The London Free Press
London police will begin releasing the names of men charged with buying sex, a policy change for which a local women's agency has pushed for the past ...
Peter James teams up with Eastender and Holby City stars for new show The Argus
BASED on the best-selling novel by Brighton author Peter James, The House on Cold Hill hits the stage with an all star cast. Jamie Walker speaks the…
How to Add an Image to Sidebar On a WordPress Site (and Why You’ll Want to Do It) - Business 2 Community
How to Add an Image to Sidebar On a WordPress Site (and Why You’ll Want to Do It) Business 2 Community
One image could be worth a thousand words for you. It could be worth more than that! Well-placed imagery is a trove of benefits for your website and you ...
Five myths about business websites you can't afford to believe Elite Business Magazine
Many businesses stunt their potential by believing professionally designed websites have a hefty price. However, it doesn't have to cost more than a daily cup of ...
designer conserves soured milk in textiles repeating bacterial patterns Designboom
in contrast to industrially produced yoghurt, a naturally fermented batch of soured milk can be prepared for producing new dairy products. this batch is called ...
30+ Impressive Web Design Statistics You Need to Know in 2019 G2 Crowd
A well-designed website is a powerful asset to your business. Read statistics showing the power of a well-design website, mobile sites, e-commerce site design ...
How (and Why) Collaboration Brings About Stronger, More Creative Web Design Entrepreneur
With respect to web design, the result of team collaboration is almost always a better product.
Top web design trends of 2019 | Articles | Digital Innovation Enterprise
Check out these top web design trends of 2019; from the overall styling to text illustration, this is what web designers are doing. Don't be afraid to dare!
Low-Tech Magazine launches radical solar-powered website Fast Company
The internet is a system that demands more: more engagement, more clicks, more ads, more *content*, more code, more servers, and more devices. The size of a ...
How to Build Your Brand through Web Design Entrepreneur
Brands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency.
Learn web design and development from all the angles with this bundle Boing Boing
Want a career in web design? It's true that these days, most anyone can throw up a page or two. But for true workhorse web design, you'll sometimes need to ...
10 exciting web design trends you can’t hide from in 2019 The Next Web
The end of the year is near, and that could only mean one thing. It's time to look ahead at what website design could look like in the year to come. Like every year ...
21 Free Web Design Tools from Fall 2018 Practical Ecommerce
Add value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from fall 2018. There are ...
Studio Rodrigo Develops New Website and Identity for Spell Dexigner
Studio Rodrigo has designed a new collaborative web platform and brand identity for machine learning startup Spell.
Hot web design trends for 2019 AZ Big Media
A recent study shows that 97% of consumers research their purchases online before they buy something. Strong, modern web design is vital to your brand's ...
7 Web design trends and predictions for 2019 Packt Hub
2019 will be all about engaging web design focusing on video backgrounds, captivating designs & layouts, speed, mobile performance and so on. Here are 7 ...
Google launches VisBug, a Chrome extension for point-and-click web design ZDNet
At the Chrome Dev Summit that's taking place today in San Francisco, Google announced a new developer tool called VisBug that simplifies the task of editing a ...
2019 Web Design Trends Business 2 Community
Web design is an ever-evolving field; technology is constantly changing; and we as designers and developers need to have our fingers on the pulse of what's ...
Clutch Announces the Leading Web Design Agencies in the United States for 2018 PRNewswire
WASHINGTON, Dec. 5, 2018 /PRNewswire/ -- Clutch unveiled a list of the leading web design agencies across the United States today. These designers are ...
A nostalgic journey through the evolution of web design The Conversation AU
Web design has come a long way since the days of blue hyperlinks and flashy GIFs.
Video: Students learn basics of web design at Coding Club Bucks County Courier Times
The Southampton Free Library hosts a Coding Club for students every Tuesday afternoon through April 16.
Top 17 Web Design and UI Trends for 2019 Designmodo
New year, new time to think about web design trends. The start of the year is a great time to look back on the previous year and your successes and look ahead ...
ART AND ARCHITECTURE IN HENDERSONVILLE WHKP
Arts Council of Henderson County announces Art & Architecture Tours ...Do you know where one of the last Carnegie libraries in North Carolina is hiding?
How Augmented Reality Will Change Web Design Over the Next 5 Years IoT For All
Augmented Reality (AR) is revealing both exciting opportunities and unique challenges for web design. The best may be yet to come.
Blocs 3 for Mac review: The best simple web design app gets even better iMore
With every new version, Cazoobi's Blocs gets closer and closer to becoming the graphic web design app of my dreams – a tool that balances drag-and-drop ...
Woman's business dreams dashed after web design scam WOWT
The dream of starting a business turned into a financial nightmare for one Omaha woman.
How will AI change the web development in future? Customer Think
AI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
Trends You can Expect in Web Development for 2019 Customer Think
The current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
Student-faculty team wins national competition for inclusive web design SUNY Oswego
Five SUNY Oswego students under the mentorship of graphic design faculty member Rebecca Mushtare recently won the national AIR-U competition for ...
Four Anaconda high-school students embark on web-design, social-media marketing company - Montana Standard
Four Anaconda high-school students embark on web-design, social-media marketing company Montana Standard
Editor's note: This story has been edited to reflect that Ryan Hessler's, not Blake Johnson's, father is a computer scientist. A caption in a photo also stated that Kai ...
Done Role of IoT in Web Development Customer Think
With the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Why web design is crucial to online retailers’ success DigitalCommerce360
Few factors affect online sales more than the design of a retail website. According to an exclusive survey, 61% of consumers will leave a retail site and go to a ...
10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives - Forbes Now
10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives Forbes Now
In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know ...
Outsourcing Web Design – What You Need to Know | 2019 TechCo
Outsourcing web design and web development is a great solution for small businesses everywhere. Here's how the process works and how much it'll cost you.
6 Ways To Improve Your Website Design To Boost Sales Forbes
How you build your website is as important as what is on it when it comes to converting sales.
Best Web Design Services and Software | 2019 TechCo
What software companies provide the best web design services? Who can you trust to create your new business website? Here's our list of the top designers.
SCE to unveil newest storage tech at IPPE Pet Food Processing
MINNEAPOLIS — Silo Construction & Engineering (SCE) will debut its latest modular silo design at International Production & Process Expo (IPPE) Feb. 12-14 ...
How To Make Your Website More Scannable Forbes Now
When research suggests that humans have attention spans shorter than a goldfish, there is every reason to design your website such that it delivers expected ...
Yale, Flatiron School create web development bootcamp for summer session Yale News
Yale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
web design ReadWrite
When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming ...
Third-party cookies have dropped by 22% since GDPR took effect Fast Company
[W]e may be observing a kind of 'housecleaning' effect,” report the researchers behind a new study on the drop in third-party cookies since the new privacy rules ...
Is responsive web design enough? (Hint: No) Search Engine Land
As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for ...
35 Web Design and Development Terms Every Marketer Should Know Business 2 Community
Many companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a ...
Know about the current trends in web development Customer Think
In case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog - Business Wire
Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog Business Wire
Vector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, tod.
This New Tool Makes Eye-Tracking Tech More Accessible to Web Designers Adweek
At least that's the premise of an increasingly popular practice among web designers and advertisers: the use of biometric technology to track and test consumer's ...
Learn Web Development for Free With App Academy Lifehacker
Coding school App Academy has opened a free online interactive version of its 12-week curriculum. That's a pretty good deal, since the Academy's in-person ...
Nine Ways Cloud Computing Benefits Web Designers TechSpective
Cloud computing today is more affordable and accessible than ever before. While getting on the cloud still costs a bit more than a typical shared hosting.
Christiansburg entrepreneur sells 18-year-old web design business Roanoke Times
A longtime Christiansburg entrepreneur has sold his small web design company in order to focus more attention on his passion for art.
How IoT Is Changing Web Development IoT For All
IoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
The Four Web Design Trends Businesses Should Actually Care About Forbes
In business, first impressions matter, and I'm not talking about your elevator pitch. It only takes a person 50 milliseconds (that's 0.05 seconds) to form an opinion ...
Franklin County School Board must pay $11000 to web design firm Roanoke Times
The Franklin County School Board must pay a Martinsville-based web design firm upward of $11000, a judge has ruled.
Full stack puts Bellevue University web development students ahead of the pack Omaha World-Herald
Students learn to design, code, implement and maintain an interactive website on their own.
22 Free Web Design Tools from Summer 2018 Practical Ecommerce
Add value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from.
Datema Media offers web design, drone photography | Top-gallery Petoskey News-Review
GAYLORD — “If your company needs a website or would like aerial pictures or videos, we should connect!” That's what Luke Datema recommends. He recently ...
The benefits of hiring a professional web designer The Frisky
In order to be successful in the digital words, it is crucial that you have a professional website for your customers to visit. This is one of the best ways in which you ...
Web Designer Salary: Always Better with Skills Specialization Dice Insights
Web designers are responsible for the best (and worst) of the web. Given the importance of the role, what's a typical web designer salary?
Modern web design best practices Boing Boing
Casper Beyer's How to Design for the Modern Web is grimly amusing. 1. Let Users Know About Your Mobile Application The very first thing you must do when a ...
The 15 best new podcasts for web designers and developers The Media Temple Blog
Smashing Magazine recently compiled a shortlist of 66 podcasts that web designers and developers should be listening to, while UXcellence's 'rather ...
Web Design Best Practices that Ruled 2018 BBN Times
A website is the best marketing channel for any business in today's digital era. It is the reflection of your business in the online world. Here are 4 Reasons to ...
Why great web design is pivotal to online success Business MattersBusiness Matters
When making the foray into the online world of business a website is normally the first on the list to have designed & developed.
The web design trends brands need to prepare for in 2019 The Drum
2019 is set to see ecommerce sales increase by 19.5% globally, offering an opportunity to savvy brands who are up to speed on the latest web design trends ...
Ann Arbor company offering simplified web design for small businesses plans major expansion - Concentrate
Ann Arbor company offering simplified web design for small businesses plans major expansion Concentrate
This piece is part of a series highlighting local business growth in the Ann Arbor area. It is supported by Ann Arbor SPARK. If you've ever visited a small ...
How To Rescue Your Graphic Design Project When All Else Fails
Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustrations, etc.
Web-Safe Fonts for Your Site
Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns.
When You Create A Web Site, Dont Make A Splash!
Don't make a splash!Are you thinking about using a splash page when you create a web site? You would be wise to think again.What is a splash page?Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site.
Design Matters in our Visual Culture
FIRST IMPRESSIONS. First impressions often leave lasting impressions.
How to Force Your Visitors to Order Immediately!
This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is.
Do You Really Need A Website?
Nope. You certainly don't need a website.
Building Web Sites Using Web Templates
Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates.
Should I Use Pop-Up Ads?
Web advertising has taken many forms, including those that appear within the Web page as an in-line graphic, as well as those that "pop up" (over) or "pop under" a browsing window. If you are considering the use of pop ups on your website as an advertising method, this article provides some points you should consider.
Basic Graphic Design
Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share.
Cheap Web Design In London
Due to the large number of people offering web design services in London, there is always a bargain to be found.Website design firms in London are in a very competitive market and some offer some great deals at various times of the year.
Design Your Site For Your Customers
The most important person that you need to please when you design your site is your potential customer. I can not stress that enough.
Freelancers Bite Back!
The Internet has seen an explosion in so called 'lance' sites. Their service are a sort of go between to bring together clients requiring projects with freelancer seeking work.
Learn the Truth about Your Web Design Company by Its Portfolio
When you start building your online business and search for a web design company that will implement all your needs for the web site you must understand that it is a very serious step because you are entrusting your business along with its reputation and future.That's why it's very important to make the right choice.
A Crash Course on Graphic Philosophy 101
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art - though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works.
7 Ways of Building Customers Trust With Your Web Site
When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on.
Fast Web Design For The Skint Webmaster
About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper.
Create Favorite Icon
Favorite icon appears to the left of your link in either address bar or in favorites menu of your browser. It gives your website more personality, better visibility in favorites menu and is easy to create.
Do You Own Your Web Site Design?
Your web site has been up for a few months and you are making money hand over foot. While surfing sites one evening, you are shocked to find a competitor using your design.
Flash - To Use Or Not To Use?
Out there in the WWW there are thousands sites using flash for their needs. But the majority sites are not in this list.
Turn Benefits Into Sales with Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.
|home | site map|