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Its No Good Having A Killer Product If You Dont Have A Killer Website
Read the title of this article over a couple of times in your head so it really starts to sink in. So what does this title really mean. Well, there's no beating around the bush with this one... it means exactly what it says. If your site is NOT an order-pulling, money-sucking mean machine then it's not really worth promoting your product, whether it's a killer product or not. It is vital that your site has a well-written and extremely powerful sales letter that will hook your prospects and reel them in like a fish. Your goal is to walk your prospect through your sales letter straight to your order page where they will be so excited, they would have already whipped out their credit card from their wallets. "Your Site MUST Influence Visitors To Buy" Now ask yourself this... "I have an amazing product but do I really have a killer converting website?" If you're not really sure, take a look at your web stats: - How many unique visitors did your site receive last month? Armed with this information, you can now look at how well your site is performing and how you can improve your site's conversion rate. As you probably well know, the industry standard conversion rate is 1% which is not bad, but then again not that good either. If your site is converting under 1% then it needs serious and immediate attention because you're losing a lot of money, more so if you have a high traffic site. Let's just take a look at a quick example, so you can see it more clear in black and white. Let's say your site converts a 0.5% and you only receive 100 unique visitors per day. Your product sells at $97. This means that you're roughly selling half a product a day, an average of 15 sales per month, right? 100 visitors per day x 30 days = 3,000 visitors per month. 15 sales x $97 = Monthly income of $1,455 This is definitely NOT a killer site. It would need major time spent on creating a high converting sales letter. Now, let's say you have your current sales letter scrapped and a brand new one created that converts at 1.5% How does this affect your monthly income? Let's take a look. 100 visitors per day x 30 days = 3,000 visitors per month. 3,000 x 1.5% = 45 (45 sales per month) 45 sales x $97 = Monthly income of $4,365 $4,365 - $1,455 = $2,910 That's nearly an extra $3,000 per month without generating any extra traffic to your site. Do you see how powerful a well-written sales letter can be. It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product. You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter. But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling. It MUST be a high sales converter otherwise you're leaving a pile of cash on the table which should really be in your bank account. So what conversion rate would I class to be a killer site... 1.5%? No... 1.5% is good, but there is room for improvement. What about 2%? Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site. This is what I like to aim for... the 3% mark. Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site. Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper. I find that this gives me great scope and does not limit my creative juices as if I were to use a generator. My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good. Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional. If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality. This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on. People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales. By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%. A quality looking website, pleasing to the eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy. Copyright 2005 OneForce Marketing Steve Tanner has been marketing online since 2002 and has created many best-selling products. His latest project is a brand new service called Sites That Influence and is sure to be another online hit. Just go to: http://www.SitesThatInfluence.com
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Web Design Don'ts: 13 Website Features That Can Ruin The User Experience Forbes A "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ... WebBuilderZone Announces Unique Illustrated Guide to Web Design Agencies PRNewswire NEW YORK, Feb. 4, 2019 /PRNewswire/ -- WebBuilderZone (https://webbuilderzone.com) has announced the official launch of its portfolio-driven Web Agency ... BOWEN Sets New Initiative for the State of Web Design in 2019 PRNewswire NEW YORK, Feb. 1, 2019 /PRNewswire/ -- BOWEN, a New York-based top web design company and creative agency, understands that online success in 2019 ... Basic Bookkeeping and Web Design WBKO Robert Bedard will teach classes useful for small businesses this month at Parker Bennett Curry Elementary. Students create websites, fix computers and more in classes at GHS Scottsbluff Star Herald Reading code, writing code and fixing computers are all part of a normal class period for the students in Broc Brown's web design and development class at ... Six visual web design trends set to be big in 2019 – Econsultancy Econsultancy As January comes to a close, it's time for a round up of web design trends we're likely to see a lot more of as 2019 progresses. Expect even more video *content*, ... Web Design Company Toronto Sets New Scheme for Superior Web Design in 2019 MENAFN.COM (MENAFN - ForPressRelease) Top creative and web design agency Toronto knows that success in the world of online business in 2019 means much more than. Responsive Web Design Questions About Mobile SEO Business 2 Community Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ... Senior Web Designer job with Mansueto Ventures | 387651 mediabistro.com As the publisher of both Inc. and Fast Company, Mansueto Ventures is home to two of the most iconic and vibrant brands in the world of business publications. Web Design Company, Lounge Lizard, shares Five Common Conversion Costing Landing Page Mistakes PR Web New York, NY (PRWEB) February 18, 2019 -- NEW YORK, NY. Lounge Lizard is globally recognized as a top web design company within the web design and ... Several WDC BPA members advance to state Wadena Pioneer Journal Wadena-Deer Creek BPA members competed at the regional Business Professionals of America (BPA) competition recently in Detroit Lakes and several ... Are there any good free courses for learning web design? - Business Advice Business.com I have been working as an IT administrator for the last 7 years but now I want to make a shift in my career. I want to become a web designer and be really good at ... Continuous quality assessment worthwhile in voice app development The Guardian Applying many of the typical best practices of doing QA throughout the software development process is easier than you might think. The benefits of hiring a professional web designer The Frisky In order to be successful in the digital words, it is crucial that you have a professional website for your customers to visit. This is one of the best ways in which you ... Web Development Business Management and Sales Techniques Business 2 Community Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working ... Madison's Best Web Design Company - Pursuitist Parr Interactive, the Madison Wisconsin based web design company, has been named one of the “Best Madison Web Design Companies” by the Web Marketing ... 10 Best Design Presents Best Magento Web Design Firm Awards for January 2019 PR Web When considering the Best Magento Web Design Firm ranking and 10 Best Design rankings, Magento is aware of those top marketing and web-focused ... Real Estate Marketing Guide For Starting Agents Foreign Policy 2018 Here's what we learned after interviewing Muhammad Hayat, an experienced Real estate marketer. We asked Muhammad a couple of questions related to real ... PepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles Adweek PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage ... Awards for Top LA Web Development Company Announced for January 2019 by 10 Best Design PR Web LOS ANGELES, Calif. (PRWEB) January 30, 2019 -- 10 Best Design is pleased to announce the winners of its Best LA Web Development Firm awards for ... Best Responsive Web Design Agencies Honored with Awards for January 2019 by 10 Best Design PR Web NEW YORK, N.Y. (PRWEB) January 28, 2019 -- 10 Best Design is pleased to announce the winners of its Best Responsive Design Firm awards for January ... Top Bay Area Web Design Agencies Honored in January 2019 by 10 Best Design PR Web Doing business in the technology age requires businesses to have top-tier web pages to attract potential customers and keep them coming back. Fortunately, 10 ... Best Manhattan Web Design Firm Awards Given for January 2019 by 10 Best Design PR Web New York City is home to some of the highest-grossing and oldest businesses in the world, not to mention the three best web design firm candidates for the first ... The Morning Watch: 'The LEGO Movie 2' Design Process, THR's Writers Roundtable & More /FILM In this edition, go behind the scenes of The LEGO Movie 2 design process, watch an hour-long Hollywood Reporter writers roundtable, and more. Genius Barred: What to Do When You Can’t Wait for Apple Support The Ringer Procuring an appointment at an Apple Store to fix your iPhone or Mac can be a laborious task, but certified repair businesses have found a way to ease ... Chamber of Commerce Business Achievement Awards -- Roofer, web designer vie for top prize The London Free Press The third in a series spotlighting nominees for the London Chamber of Commerce Business Achievement Awards – this category, large-sized companiesAM ... Five myths about business websites you can't afford to believe Elite Business Magazine Many businesses stunt their potential by believing professionally designed websites have a hefty price. However, it doesn't have to cost more than a daily cup of ... London police plan to identify sex buyers The London Free Press London police will begin releasing the names of men charged with buying sex, a policy change for which a local women's agency has pushed for the past ... Gmail: Neues Design für Android und iOS Computerwelt Wie vor ein paar Wochen angekündigt, haben die mobilen App-Versionen nun eine neue Oberfläche im Material Design erhalten. Das ist neu. Here's What Beto Could Unleash on Trump POLITICO He almost beat Ted Cruz. Could he take down Donald Trump? Inside the radical campaign strategy of Beto O'Rourke. How (and Why) Collaboration Brings About Stronger, More Creative Web Design Entrepreneur With respect to web design, the result of team collaboration is almost always a better product. Low-Tech Magazine launches radical solar-powered website Fast Company The internet is a system that demands more: more engagement, more clicks, more ads, more *content*, more code, more servers, and more devices. The size of a ... How to Build Your Brand through Web Design Entrepreneur Brands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency. Learn web design and development from all the angles with this bundle Boing Boing Want a career in web design? It's true that these days, most anyone can throw up a page or two. But for true workhorse web design, you'll sometimes need to ... 10 exciting web design trends you can’t hide from in 2019 The Next Web The end of the year is near, and that could only mean one thing. It's time to look ahead at what website design could look like in the year to come. Like every year ... Hot web design trends for 2019 AZ Big Media A recent study shows that 97% of consumers research their purchases online before they buy something. 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The best may be yet to come. Blocs 3 for Mac review: The best simple web design app gets even better iMore With every new version, Cazoobi's Blocs gets closer and closer to becoming the graphic web design app of my dreams – a tool that balances drag-and-drop ... Woman's business dreams dashed after web design scam WOWT The dream of starting a business turned into a financial nightmare for one Omaha woman. Trends You can Expect in Web Development for 2019 Customer Think The current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ... How will AI change the web development in future? Customer Think AI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ... Student-faculty team wins national competition for inclusive web design SUNY Oswego Five SUNY Oswego students under the mentorship of graphic design faculty member Rebecca Mushtare recently won the national AIR-U competition for ... Four Anaconda high-school students embark on web-design, social-media marketing company Montana Standard Editor's note: This story has been edited to reflect that Ryan Hessler's, not Blake Johnson's, father is a computer scientist. A caption in a photo also stated that Kai ... Done Role of IoT in Web Development Customer Think With the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ... Video: Students learn basics of web design at Coding Club Bucks County Courier Times The Southampton Free Library hosts a Coding Club for students every Tuesday afternoon through April 16. 10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives Forbes Now In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know ... Why web design is crucial to online retailers’ success DigitalCommerce360 Few factors affect online sales more than the design of a retail website. According to an exclusive survey, 61% of consumers will leave a retail site and go to a ... 6 Ways To Improve Your Website Design To Boost Sales Forbes How you build your website is as important as what is on it when it comes to converting sales. Outsourcing Web Design – What You Need to Know | 2019 TechCo Outsourcing web design and web development is a great solution for small businesses everywhere. Here's how the process works and how much it'll cost you. Best Web Design Services and Software | 2019 TechCo What software companies provide the best web design services? Who can you trust to create your new business website? Here's our list of the top designers. How To Make Your Website More Scannable Forbes Now When research suggests that humans have attention spans shorter than a goldfish, there is every reason to design your website such that it delivers expected ... Learn Web Development for Free With App Academy Lifehacker Coding school App Academy has opened a free online interactive version of its 12-week curriculum. That's a pretty good deal, since the Academy's in-person ... Yale, Flatiron School create web development bootcamp for summer session Yale News Yale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ... web design ReadWrite When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming ... Third-party cookies have dropped by 22% since GDPR took effect Fast Company [W]e may be observing a kind of 'housecleaning' effect,” report the researchers behind a new study on the drop in third-party cookies since the new privacy rules ... Is responsive web design enough? (Hint: No) Search Engine Land As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for ... Mobile web design remains a moving target DigitalCommerce360 Over the past few years, a stream of technologies has promised to solve the mobile design challenge. Many have worked, but none has been a cure-all. Now a ... 35 Web Design and Development Terms Every Marketer Should Know Business 2 Community Many companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a ... Know about the current trends in web development Customer Think In case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ... Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog Business Wire Vector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, tod. Nine Ways Cloud Computing Benefits Web Designers TechSpective Cloud computing today is more affordable and accessible than ever before. While getting on the cloud still costs a bit more than a typical shared hosting. Christiansburg entrepreneur sells 18-year-old web design business Roanoke Times A longtime Christiansburg entrepreneur has sold his small web design company in order to focus more attention on his passion for art. How IoT Is Changing Web Development IoT For All IoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development. 22 Free Web Design Tools from Summer 2018 Practical Ecommerce Add value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from. The Four Web Design Trends Businesses Should Actually Care About Forbes In business, first impressions matter, and I'm not talking about your elevator pitch. It only takes a person 50 milliseconds (that's 0.05 seconds) to form an opinion ... Franklin County School Board must pay $11000 to web design firm Roanoke Times The Franklin County School Board must pay a Martinsville-based web design firm upward of $11000, a judge has ruled. Full stack puts Bellevue University web development students ahead of the pack Omaha World-Herald Students learn to design, code, implement and maintain an interactive website on their own. Datema Media offers web design, drone photography | Top-gallery Petoskey News-Review GAYLORD — “If your company needs a website or would like aerial pictures or videos, we should connect!” That's what Luke Datema recommends. He recently ... Web Designer Salary: Always Better with Skills Specialization Dice Insights Web designers are responsible for the best (and worst) of the web. Given the importance of the role, what's a typical web designer salary? The 15 best new podcasts for web designers and developers The Media Temple Blog Smashing Magazine recently compiled a shortlist of 66 podcasts that web designers and developers should be listening to, while UXcellence's 'rather ... The web design trends brands need to prepare for in 2019 The Drum 2019 is set to see ecommerce sales increase by 19.5% globally, offering an opportunity to savvy brands who are up to speed on the latest web design trends ... Web Design Best Practices that Ruled 2018 BBN Times A website is the best marketing channel for any business in today's digital era. It is the reflection of your business in the online world. Here are 4 Reasons to ... Why great web design is pivotal to online success Business MattersBusiness Matters When making the foray into the online world of business a website is normally the first on the list to have designed & developed. 8 Creative Web Design Tips To Boost Your Conversion Rate Customer Think Conversion Rate is the percentage of the visitors on your website that completes the desired goal of your business out of the total number of visitors. Ann Arbor company offering simplified web design for small businesses plans major expansion Concentrate This piece is part of a series highlighting local business growth in the Ann Arbor area. It is supported by Ann Arbor SPARK. If you've ever visited a small ... Importance Of Responsive Web Design And How It Favors Google Times Square Chronicles Web designing is a rapidly growing field today due to immense growth in the online sector. Unlike the past decades, this industry is demanding constant ... Learn the Adobe Creative Suite and web design for only $39 iMore If a career in web design is the way you want to go, then get there inexpensively with the Learn to Design Deluxe 2018 Bundle! Key coding skills every frontend Web designer needs to master TechGenix Are you itching to use your expertise and creativity to become a top frontend web developer? These key coding skills will get you where you want to go. 11 Website Design And Development Best Practices For 2018 Forbes Now Internet is swarming with poor website designs that miss both technical and *content* mark. Clients and developers alike continuously contribute to the current ... |
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